Mike,

Thanks - that's a great example of a profitable, narrow niche....

I also think that one of the most profitable things you can do is to make a list of your customers! As you said, it can be hard to find a good list in her area.... What Laurie Wallmark must have done was create her own list, for her catalog!

I'm sure she has a "hungry" market.... For some couples, adoption is their only option to have children, and I can imagine they must be very "hungry" for more information....

And she also has books on raising adopted children too.

Clearly, she found a small niche group, and is helping to give them solutions to their problems - which is the goal of any good business!

- Dien Rice


Here's the site of the business Mike was referring to....