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Old June 16, 2002, 09:44 AM
Dien Rice
 
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Default A great example of a good business!

Mike,

Thanks - that's a great example of a profitable, narrow niche....

I also think that one of the most profitable things you can do is to make a list of your customers! As you said, it can be hard to find a good list in her area.... What Laurie Wallmark must have done was create her own list, for her catalog!

I'm sure she has a "hungry" market.... For some couples, adoption is their only option to have children, and I can imagine they must be very "hungry" for more information....

And she also has books on raising adopted children too.

Clearly, she found a small niche group, and is helping to give them solutions to their problems - which is the goal of any good business!

- Dien Rice


Here's the site of the business Mike was referring to....
 


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