Hi Boyd ...
If you remember we had a conversation something like this in the Study Group a couple of years ago.
If you are interested, here is a page from that discussion that was still lurking on my hard drive:
http://www.adsalespeople.com/Boyd/StudyGroupEx2.html
And this page contains a possible map:
http://www.adsalespeople.com/Boyd/StudyGroupEx3.html
These pages remain only because I've been too idle to trash them from my hard drive.
Dien probably has the whole conversation.
As I recall, you had some very interesting things to say back then. Michael Ross coined the term 'Sell-O-Matic', and the conversation took another turn.
Perhaps you'd like to pick up the ball again...
Best regards
Roy Preece.
Community of Advertising Salspeople