I'm not really having a problem identifying what the cust's want. I'm not having trouble convincing them that I have their solution.

That's all sales stuff.

I'm trying to improve the GAME (the selling INFRASTRUCTURE itself).

I have the right music + lyrics.

I'm trying to improve (or redefine or reinvent) the DANCE.

All I'm trying to do is train them to RSVP.

That's all.

Cheers.

-- TW