Glenn's comic as a single image...

[Millard Grubb]

This example makes me remember Jay Abraham's Billion Dollar book example from years ago.

Giving away your book and then demonstrating your expertise is obviously a good way to grab heavy duty clients.

I would imagine it might be overkill in a local situation with ordinary business clients at say, a BNI meeting. I would imagine the BNI clients might think it would be WAY too expensive to hire you.

A person could create a good, quality handout with massive value containing tips to improve business as long as the local business owners could grasp the value.

The key would be briefly teaching something of tremendous value to them contained in say, point one, of the handout.

Make sense?