Why "Who Wants To Be A Millionaire" is so popular. New Model of Successful Business.

"Two aspiring businessmen were watching TV.
One was watching the Shopping Channel.
The other was watching "Who Wants To Be A Millionaire""
---Anonymous

We will never know what EXTERNAL circumstances made "Who Wants To Be A Millionaire" Game Show a success.

But I am pretty confident that the sharp entrepreneurial minds of this board CAN (if they are willing) find out what INTERNAL aspects and merits of the game made it a winner.

I am sure that the answers to this question will establish "Who Wants To Be A Millionaire" as a model and paradigm of successful business.

What are your thoughts?

Simon