How to create your information product from scratch.

[GordonJ]

I've written a few reports about this, including the 7 STEPS TO INFORMATION PRODUCTS (IP) PROFITS.

When I was coaching on this, the first thing I had my people do was:

Write a promotion. And develop an outline as you are thinking about what you want to say. I did this with Bud Riggs a decade ago, when we were writing the HEADLIGHT CLEANING manual. I had him write a promotion, whch he found frustrating.

And since his report was going to show others how to do what was making him an extra 400 bux a week for a few hours of time...we shot video, on day one, so I could see and learn the process.

I've used this process with scores of people. Writing the promotion first makes you begin by thinking

WHY would anyone pay YOU for this work? What is in it for them? In the Headlight manual, we offered up a very low cost business opportunity, tried, tested and proven and we had many people interested in this.

Bud, aka THE BOZ, thought that old farts, like himself were the prime target market, and he was half right, we did sell a ton of them to retired or near retirement guys looking for some extra moolah.

But the other half of the market were much younger guys who wanted to start part time and build up some capital to invest in their INTERNET business, which wasn't a surprise to me.

Anyhow, if you are thinking of cashing in on your knowledge, wisdom, experiences or skills you've acquired over the years...

NOW is a great time to hunker down and get something into the marketplace, we are seeing a boom, a BIG BOOM
in many areas, especially the work from home and home gardening markets.

So, what STORED VALUE do you have inside your brain, and isn't it finally time to get it out of storage and into circulation, making bank while helping other people through these hard times?

If interested, I'll give you an outline for your promotion.

GordonJ