How to use the REMOTE HYPNOSIS formula...

In Lesson 1 of Remote Hypnosis, you discover the formula:

The formula for REMOTE HYPNOSIS is:

E of A = H of R SoM + P0I

The Effectiveness of your Attempt to influence someone remotely is equal to the Harmony between the Recipient’s State of Mind and the Pre-Occupational Interrupter used to gain attention.

Let's examine this and you can then begin to apply it to your own attempts.

First there is a FUNDAMENTAL principle behind Remote Hypnosis (RH) which is:

How to persuade and influence people is a key ingredient in success.

In the first lesson you learn that people are PRE-OCUPIED. It is your job to break this preoccupation...and in the post below about DAK, you see how Drew Kaplan has done this effectively.

Remote Direct Marketers that use Web Sites and also Space Ads or Direct Mail, know the importance of the HEADLINE.

The HEADLINE is the Pre-Occupational INTERRUPTER.

It crashes through...and the effectiveness of the attempt begins and often ENDS with this initial contact.

My theory says that your effectiveness will be determined by the harmony between your TARGET'S state of mind at the time they receive the contact and the Pre-Occupational Interrupter used.

How is this applied on the Net. Let me stay with DAK for a moment, because I showed you one way this is done...

People have two general modes of surfing the Net. A "slow habitual" mode, and a "speed-skim" mode.

The habitual mode is when you check your e-mail, respond (or not), visit your favorite forums (sowpub is on your list NOW isn't it?)

and check the favs, surf for info, or do their regular ROUTINE.

In a skim mode, you are in a hurry, just want to hit a few of the highlights, do you don't miss out on anything.

If you hit DAK in a skim-high speed mode, and get to only two clicks, what happens is, IF YOU ARE INTERESTED, you will bookmark the site or send it to your favorite files and then get back to it when you have more time.

Are you like me? I have so many favorites, I could never get back to them, but I don't want to delete them either, I might miss out on something important.

So, what Drew has done is given you a pretty picture to click on, which takes you nowhere, but it tells you to COME BACK, it is "under construction" without saying that, because, most people NEVER make it back to an UC site, do you?

But if you are in a slower mode, you may stay and give Drew his three clicks.

See?

It depends on YOUR state of mind, what and how you do things on-line. Same as in the real world.

You can become more effective, make your site work harder for you, by constructing the PI's into the main site.

You'll see us do this as we develop more.

There is a "rule of 7's" in Remote Direct Marketing that some marketer's live by...and that is that you must contact a QUALIFIED prospect at least 7 times before you take him/her off your list of contacts.

Why 7? Lots of theories. I'll stick with mine. You need 7 chances to catch the target in the RIGHT STATE OF MIND with your promotion.

They could have seen it 6 times and tossed it into the trash, but maybe on the 7th they were ready to receive the message.

Maybe the time was right because the State Of Mind was right.

That is why you MUST give people to come back and visit your web site. You have to catch them in the right state of mind.

Now, of course, all this is covered in REMOTE HYPNOSIS, which you can't even get until Sept. 1 (aren't I a stinker?...no need to answer)

Do you have a web site? Do you want one? Do you need one? If you do, how are you capturing people? How are you making them come back for more?

I like to think of sowpub as this living thing, a entity that will have a life of it's own, and it will grow and evolve.

To do that there must be input, contribution, growth. People have to keep coming back.

One way is by using this forum as a tool to teach and to LEARN, which to me is every bit if not more important than the teaching.

Any fool can lecture (and a lot of them do), but WE want to grow, so we LEARN.

So study the formula, and then teach us all how you have applied it...or ask questions and we'll begin a discussion of the PRACTICAL APPLICATION of the Gordon Alexander Formula for REMOTE HYPNOSIS.

Gordon Alexander

PS. Can you say WOOF-WOOF out loud?

he-he