What exactly is...

... the Chattel Report about?

Hi, all. I first came across the SowPub site a few weeks ago and read all of the reports & stories by Gordon and others. Now, I'm finally going thru all the Forum entries and, WOW!, am I impressed with the quality of the posts. I'm learning and being entertained at the same time.
(Just bought & read Michael's "Leverage" report -- good stuff!)

Now, every now & then I come across a reference to "chattel" or Gordon's "Chattel Report". (Also, "SQ1", which I'm guessing has something to do with this report.) I have an idea of what it may be about, but there's nothing on the site (that I've found, at least) that actually describes what the "Chattel Report" is all about. I was hoping Gordon or Dien or one of the authorized sellers could give me a synopsis. (Bullet-item topics/benefits are fine.)

Much appreciated,
Chris "student of the masters" Harris