The Latest on Direct Mail From "Direct Marketing News"

I just received my latest issue of "Direct Marketing News."

They had survey response in it. One of the questions the survey asked was, (in essence),...

Give up???

What type of direct mail would you like to receive?

Any ideas?

Ok. I'll tell you. Postcards. Just like Gordon said. So study up on your postcard techniques folks.

And in case you don't want to pay a printer to print them, you can now print them yourself in a convenient format. I was at a local OfficeMax yesterday buying labels for "10 Days to Get Out of Your Rut and Into Your Groove." While I was there, I saw something I'd never seen before. Blank postcards. In the label section. They come 4 to a page and are made with heavy stock like you would expect for a postcard. They have a place for the postage just like normal.

So there you have it. Crank up those printers folks.

Rick Smith, "The Net Guerrilla"


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