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Case studies integrating online and offline marketing?

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February 5, 2002, 06:11 PM

Lou

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Case studies integrating online and offline marketing?

I noticed the developing trend of integrating online marketing with local offline businesses (Please see the postings on this forum with subject lines:
"Need suggestion on reaching local businesses"
and
"I smell a "Hybrid" business trend developing..."

I am trying to assemble some market data on this topic. Is there anyone who has related experiences?

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