Arts and the artist

(actually, I'm also a professional artist)

What makes one artist a hit and another a "no show" is marketing -- and in most cases it's because behind the scenes there is a marketer who is making this artist's career THEIR career. One case in point is my friend, Real Musgrave, who does the "pocket dragons" that you can see at bazillions of gift stores. His magic secret is Muff Musgrave, his wife, marketing rep extraordinaire.

Most of us have to push our own careers. When we're not pushing, we're trying to create -- but if we make that push, then we're not creating. It's a Catch 22 situation and limits us.

In evaluating an artist, find out who they have helping promote them. If it's a Determined Spouse (whose career is marketing their spouse's work), you can bank that their work will rise in value.