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Old September 20, 2002, 09:20 PM
Dave Vallieres
 
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Default How NOT To Start A Business

Hi SowPuber's,

I just thought I would share this with you. Hope it helps some people to get started...

Let say you wanted to start an Internet business.

Ok, starting a business scares you to death. The idea of "selling" maybe scares you. Or maybe it's the idea of being 'committed' to a long term project.

Whatever is keeping you from starting a business is the thing you must eliminate from your life first if you're to get it started and have it succeed.

Let's say you've already started a business, but you want it to grow. What's stopping you? If you've put off those plans for a few weeks or months then what I'm about to suggest applies to you as well as those just starting out.

OK... here goes...

If you're anything like me you start out with a simple idea to make money.

You look at that idea in your mind and you think about it day and night. The idea takes hold of you and you can't let it go.

Before you've even started, you've made your first million.

You're living on an island in the Caribbean surfing the local sandy shore getting a tan and you're surfing the net to make your income in your own online business.

Life is great!

Hold it.

OK, back to earth.

The "idea" is still there. You know you can do it . You're starting with the 'end in mind', everything looks like a "go".

Now you get serious. You going to make this idea finally pay off !

You begin formulating a plan. You put a few things on paper (or computer) and you see it taking shape.

WooW! The excitement builds and you're flying... this is really going to work!

You've got 23 pages of details, a separate list of vendors and suppliers to contact, another list of competitors to check out and another page with pro formas for the bank.

You are ready to rock 'n roll!

Then it hits you like a ton of bricks.

This is going to be *work*! A LOT of W-O-R-K!

Yes, reality hits ...and you go back to sitting in front of the TV with a beer or glass of wine and watch your favorite show.

You take a quick glance at all your 'plans' as you shuffle to the bedroom and sigh, "it probably wouldn't have worked anyway".. and go to bed.

OK.

What's wrong with this picture?

Lot's of things... but the one I want to drive home today is this:

1. You started with a simple idea to make money
2. Before you even try it, you're living on an island paradise
3. In order to fulfill your dream of the island paradise, you have to make this one 'pay'
4. Your simple idea to make money becomes so detailed and complex it scares you to death
5. You give up because it's "too much work" ...

Does that about sum it up?

Here's what successful people do. I mean really successful... people who make goobs of money online and offline.

1. They start with a simple idea to make money
2. They build a simple prototype of the product or service
3. They immediately go out and sell the idea or product to see if anyone will buy it in it's simplest from

If they make money and they sell a few, great!

If it sells well and they're getting good feedback from customers, they'll plan to "add" features to the product and make it even better and sell even more.

If they don't and nobody wants it, they go back to the drawing board, get another idea and try that.

The point is: Start with a simple idea to make money and keep it simple!

Here's an example of what I mean:

You want to write a book, but... the 'idea' of writing an entire book scares you to death and paralyzes you becuase it's such a HUGE undertaking that you don't even know where to start or how.

Do this instead: Write an article that summarizes the subject you want to write about and sell it as a 'Special Report'.

If the 'Special Report' sells, write 3, 4, 6 or more articles on that subject and put them all together...

...now you have a book.

It's more important to get started, than it is to plan and do nothing.

Best wishes and success to all and whatever you do start doing SOMETHING TODAY to work toward your goals,

-Dave




A SIMPLE Way To Start Your Own Business
 


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