Looking for ads written by Gary Halbert...

Does anyone know where I could find ads written by Gary Halbert?

I only know of two offhand.... There's Gary's personal ad, read it here....

An early (and quite famous) Gary Halbert ad is the "Nancy letter" - which was marketed to a PHONE BOOK list.... read it here....

Does anyone know where I can find more examples of Gary Halbert's ads and sales letters - either online or in print?

Thanks!

- Dien Rice

Dien,

I'm not sure how you're going to find these, but maybe you can.

In September or October or November of 1990, Gary ran a full-page ad in The National Enquirer for his book, "How To Make Maximum Money In Minimum Time." The ad cost him, as I recall, about $20K, and it returned less than $3K. I thought at the time it was very useful to me to see that I wasn't the only one who had an expensive "learning experience."

Then in early 1991, Gary ran a full-page ad in at least 2 large metropolitan newspapers for Gary Halbert Advertising, which was going to be his version of Jay Abraham's "Protege" program. The deal was, you could sign up & become a local affiliate for Gary & find large advertisers, and he'd write the ads and then there'd be a profit split. The ad itself promoted a hotel seminar where Gary would explain the concept.

I know that ad ran in The Miami Herald, probably in the first 6 months of 1991. And I'm pretty sure it also ran in a Denver newspaper.

Also ... within the next 2 or 3 months after that ad ran in Miami, the Herald did a full-page hatchet job on Gary. Again, that would have been in 1991. I believe it started on the front page & carried over, chronicling all his abuses, real or imagined. I'm sure he found it pretty amusing.

All this stuff would be available physically on microfilm. I don't know if there's internet access to these archives.

Good luck.

Richard Dennis

Dien

http://thegaryhalbertletter.com has an abundance
of his past newsletters. These use to be 3k per year subscriptions but he is now posting them for free.

Not exactly what you were looking for, but a wealth of information nonetheless.

Michael Madden
> Does anyone know where I could find ads
> written by Gary Halbert?

> I only know of two offhand.... There's
> Gary's personal ad, read it here ....

> An early (and quite famous) Gary Halbert ad
> is the "Nancy letter" - which was
> marketed to a PHONE BOOK.... read it here
> ....

> Does anyone know where I can find more
> examples of Gary Halbert's ads and sales
> letters - either online or in print?

> Thanks!

> - Dien Rice




THE direct path to a broadcasting career

Gary Halbert never charged $3000.00 for a yearly subscription to his newsletter. The most he ever charged was $197.00 a year. He charged close to $3000.00 for a lifetime subscription to his newsletter, which meant that you would get it as long as he was publishing it. Most people paid for the yearly subscription only.

Claude
In skimming Gary's cover page to his archives months ago, the 3k figure stuck, the lifetime/yearly didn't.

You're partially right in your assesment, as these are gary's own words from that coverpage:

www.thegaryhalbertletter.com

Here's why: Back in September of 1986, I began publishing a newsletter cleverly called The Gary Halbert Letter. The subscription price was $195.00 per year and, with very little promotion, I soon had readers in more than 50 countries. Then, I started offering a Lifetime Subscription for $2,855.00.

And, guess what? It wasn't long until nearly all my subscribers were Lifetime Subscribers!

I'm shocked that you would spend your time rebuking someone for offering another assistance.
Why would the cost anyway reflect on the value, especially to someone who was familiar with Gary's work? Kind of a petty post.

Seems like a lot of people on this board lately are spending the majority of their time "straightening" others out instead of assisting them along.

A credo I like to follow is unless I can improve the silence, why bother?

Best
Michael
> Gary Halbert never charged $3000.00 for a
> yearly subscription to his newsletter. The
> most he ever charged was $197.00 a year. He
> charged close to $3000.00 for a lifetime
> subscription to his newsletter, which meant
> that you would get it as long as he was
> publishing it. Most people paid for the
> yearly subscription only.




Broadcaster training with results!

That's great info.... I'm not sure how I'll find them either, but I might be able to find it on microfilm in a university library somewhere....

Thanks!

(I'm building up my so-called "swipe file" - I prefer to think of it as an "advertising ideas" file!)

- Dien

Dien,

... in case you don't know, a lot of the stuff that Gary wrote, he didn't write. Like that full-page Miami Herald ad, which was written by John Carlton. John has been working with Gary a long time, and he's certainly done a lot of Gary's letters & ads over the years.

Click below for a Google search that gives some of Carlton's stuff:

Take care,

Richard


Carlton search

Hi Michael,

I did know about The Gary Halbert Letter web site, but your post caused me to go through some more of his newsletters to pick out some of his ads which are "buried" in there.

Here's an example.... "Guru Gary's" Rolls Royce Letter.

I also have my own personal collection of his newsletters (he only has a selection of them on his web site) - I might go through those later too....

Thanks again! :)

- Dien Rice

Michael,

While Claude's post did seem a tad brusk, I certainly didn't read it as him "rebuking" you for offering assistance.

Some of us are more detail-oriented (aka "anal") than others. Perhaps Claude, like myself, thought it important to get the facts right. If he hadn't posted the correction, I probably would have. But, it certainly doesn't diminish the value of Gary's work (of which I am a big fan) or of the information you offered.

Being "assist(ed)... along" sometimes means being "straighten(ed)... out", corrected, and accepting (hopefully constructive) criticism.

Chris

> Claude
> In skimming Gary's cover page to his
> archives months ago, the 3k figure stuck,
> the lifetime/yearly didn't.

> You're partially right in your assesment, as
> these are gary's own words from that
> coverpage:

> www.thegaryhalbertletter.com Here's why:
> Back in September of 1986, I began
> publishing a newsletter cleverly called The
> Gary Halbert Letter. The subscription price
> was $195.00 per year and, with very little
> promotion, I soon had readers in more than
> 50 countries. Then, I started offering a
> Lifetime Subscription for $2,855.00.

> And, guess what? It wasn't long until nearly
> all my subscribers were Lifetime
> Subscribers!

> I'm shocked that you would spend your time
> rebuking someone for offering another
> assistance.
> Why would the cost anyway reflect on the
> value, especially to someone who was
> familiar with Gary's work? Kind of a petty
> post.

> Seems like a lot of people on this board
> lately are spending the majority of their
> time "straightening" others out
> instead of assisting them along.

> A credo I like to follow is unless I can
> improve the silence, why bother?

> Best
> Michael

Chris

You're right, "rebuked" may have been too strong a word.

I visit this forum on a regular basis (rarely post, until recently) and have always been impressed with the professionalism and free flow
of 'meat and potatoes', aka... substance.

Recently I've noticed a critical spirit erupt that put personalities before principles.

Does it really matter the price, after all, I'm not affiliated with Gary in any manner?

I felt Claude should have had the "facts" straight
before he tried to correct my erroneous ones...ie Claude claimed "most of Garys subscribers remained at the $197 fee. Gary claimed "most became lifetime subscribers"

Someones got their "facts" wrong.

Anyway, I'd just as soon let this die.

Michael

> Michael,

> While Claude's post did seem a tad brusk, I
> certainly didn't read it as him
> "rebuking" you for offering
> assistance.

> Some of us are more detail-oriented (aka
> "anal") than others. Perhaps
> Claude, like myself, thought it important to
> get the facts right. If he hadn't posted the
> correction, I probably would have. But, it
> certainly doesn't diminish the value of
> Gary's work (of which I am a big fan) or of
> the information you offered.

> Being "assist(ed)... along"
> sometimes means being
> "straighten(ed)... out",
> corrected, and accepting (hopefully
> constructive) criticism.

> Chris




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