Personalized Mini-Novels

I recently read on a forum (I can't remember which one) about the concept of personalizing mini-stories/novels where an individual can plug in their name and basically "star" in a story. Someone online was doing this by writing the stories and selling them personalized. Does anyone remember this site?

I'm toying with the idea of writing short stories based upon my past experience as a Palm Beach bartender. Of course I would "juice up" the stories, which would all be based upon the lust, sex, wealth and glamour of Palm Beach. I would have a main character, say a beautiful airess. Potential customers would substitute their names for this main character and basically have a mini-novel/story where they star. It would basically be a fantasy book where the purchaser could fantisize about the rich and famous lifestyle through my book.

Does this sound totally crazy or does it make you go hummmmm?

Any input?

Mitch