"I Like What It Says About Me"

Late last year there was a run on some crummy "hemp" shopping bags in New York. On the outside of the bag was written some crummy slogan like "This ain't no plastic bag".

They sold like hot cakes. When the purchasers were asked why they bought them, the most popular response was "I like what it says about me."

I really couldn't figure out that response until today. I just got to chapter 2 of "How to Win Friends and Influence People" and Mr. Carnegie was pointing out peoples need to feel important. A real A-HA moment for me.

I recognize that participating in forums such as this one gives me a feeling of importance.

What I'm asking here is this. Can an individual recognize, categorize, and then change what he/she feels are the things which make them feel important?

Cheers!

Tim Thach