Copy Writing

What is the best way to learn copywriting?


One guru said you should take old ads and write a sequel. I saw him do very well with an ad. He took Joe Karbo’s ad and wrote a great sequel

Another great Guru who is no longer with us said to write old copy with your own handwriting to learn it.


I have seen copies take an old headline and change it: “Do You Make These Mistake in English?”

It works for taxes and Real Estate and other things. “Do you Make These 6 Mistakes in Taxes” of course the body of the text is very different and pertains to taxes or real Estate etc.



Do have any other method for copywriting? Or do you use one of these methods. I like comments on this subject