Facebook, I Don't Get It

I've got a Ryze - somewhere, in some point in time. A Myspace. A Yuwie (soon to be gone). And a Facebook (soon to be gone).

And I have a question...

I don't get Facebook's popularity.

Apart from sending other users the most dumbass applications, what's the draw?

Send someone a polite greeting message and they reply something like "Excuse me, but do I even know you?" A reply I have only ever gotten from Facebook users and not users of other Social Networks. What's with the incivility on Facebook? Seems to be Facebook only.

I find it interesting. The different ways people on the different Networks interact with each other / people they don't personally know in person.

So two questions...

What's the draw with Facebook?

What's with the widespread incivility on Facebook?

Michael Ross