![]() |
Click Here to see the latest posts! Ask any questions related to business / entrepreneurship / money-making / life NO BLATANT ADS PLEASE
Stay up to date! Get email notifications or |
#1
|
|||
|
|||
![]() Gordon wrote -
> There are many people who wrongly believe > that managing a digital information product > is easier than handling a real product. 'NOT > true, not yet anyhow. Ooooohhhh!!!! Ooooohhhh!!!! My hand is up Mr. Alexander! *g* I'd like to take a slight exception to your statement. I think it depends on the product and the delivery method involved. Case in point; my soon to be released "executive resume" package. As you know, it will have two components: a) an e-booklet and b) a software backend. (I'm excluding the hard copy print booklet for the moment.) Now. We'll eliminate the marketing variable and concentrate solely on managing the digital information products involved. 1. I brainstormed the booklet content on paper. I then wrote a rough draft in Word. 2. Using any of a number of tools, I can easily turn this into an e-booklet in any of a number of formats. This e-booklet can then be distributed to a multitude of web sites for distribution. 3. I'm developing the software based on work that was already done. Again, this is done on my notebook computer modifying work that already existed. 4. Using the excellent templates that Linda Caroll custom designed for me, I'm creating the web pages. Again, solely on my notebook computer. 5. At some point, I will either create or have created decent graphics, e-book and software cover graphics, etc. 6. Once all of the above steps are done, (assuming the domain is registered), I simply FTP the pieces to the web site. 7. When a buyer goes to buy, he chooses the product, goes to the secure order page, enters his c/c info and receives the download information or the unlock key. And of course the beauty of this is that I never touch the fulfillment or any of that. It works 24/7/365. Contrast that with what it would take me to perform the same process in the real world. 1. I have to have the booklet printed. (Yes. I know. I'm going to do that anyway for the private labeling but bear with me. *g*) 2. I have to put the software on CD, have a package created, etc. 3. Then I have to pay to ship all that. 4. Not to mention the fact that I have to box it before it can ship and so on... Don't get me wrong. You and I have talked about it before and there are certainly plenty of situations where operating in the real world with real products is the way to go. But for my money, in this case, I'm betting on the virtual delivery systems. Hey! Another talking point for our audios/seminars! *g* Rick Smith, "The Net Guerrilla" |
Thread Tools | Search this Thread |
Display Modes | |
|
|
Other recent posts on the forum...
Get the report on Harvey Brody's Answers to a Question-Oriented-Person