And don't forget this Elmer....

Hi Gordon,

> That is a "Wheeler Point".

> As I've written about him before Elmer
> Wheeler was one of the first Masters this
> student studied.

> Elmer is the guy who coined the phrase,

> "DON'T SELL THE STEAK, SELL THE
> SIZZLE."

> That is his most quoted Wheeler Point, but
> it is only one of several.

> I'll pull out some of the Old Books and
> we'll have a discussion in the Remote
> Hypnosis forum about these OLD techniques.

Gordon, I'd LOVE to read about this.... You make me wish that these Elmer Wheeler books were still in print (though I've noticed you can find them second-hand if you search).... :)

Please share more of Wheeler's sayings (perhaps in the RH forum)..... I did some quick searching online and discovered he has quite a few great sayings (though there's not very much about him online)....

> the third Elmer, is

> E. FUDD...

> and NO one needs an introduction to that
> Elmer. He's one of the top Toons ever. He
> he...that's all folks.

Yes, he's a great Elmer too.... :)

B-b-bbe-b-be- That's all folks!

And Gordon, don't forget Elmer Gantry! Which reminds me.... I think I'll pop in the video and watch it again.... I learn something new every time. :)

Dien Rice