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  #1  
Old December 16, 2000, 11:35 AM
Boyd Stone
 
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Default Remembered something: the value of foreign distributors

Hi,

After making and proving a product, additional income streams can be created by letting foreign distributors translate and sell your product in their own country.

Best,

-Boyd
  #2  
Old December 16, 2000, 02:17 PM
Dien Rice
 
Posts: n/a
Default Using agents, and becoming one....

Hi Boyd,

> After making and proving a product,
> additional income streams can be created by
> letting foreign distributors translate and
> sell your product in their own country.

I agree, that's true....

This is essentially what I'll be doing for Gordon with "Think and Reach Par" and "How to Play an Unknown Golf Course".... It's win/win/win (for Gordon, for me, and for the customers)!

So it works the other way too. You can get agents overseas to represent your products, and you can also become an agent for overseas products in your own country.... :)

E. Joseph Cossman talks a lot about this type of income stream in his books and in his course.... I really like his stuff, he gives good information based on his decades of experience, so I recommend his works. :)

One thing Joe Cossman stresses a LOT with being an agent, though, is to get some kind of exclusive.... He says he'll walk away from anything which doesn't give him any kind of exclusive.

It could be a country-wide exclusive, where there exists an exclusive agreement that if someone wants to purchase a product in a certain country, that person must go through the designated distributor.

It could be a more limited exclusive, based on the type of retailer. Thomas, my brother, has managed to get an exclusive agreement to distribute Pyrod brand blank CDs to the small retail stores in Melbourne, Australia. That means that if a small retail store in Melbourne wants to stock Pyrod CDs, they MUST go through Thomas -- they have no other choice.

Pyrod has another distributor who has an exclusive to distribute to the chain stores, and there's also a third distributor with an exclusive on the country retail stores (outside the metropolitan area)....

So that's how it works.... :)

I believe that many companies overseas would love to have an agent for their products in the USA. Many overseas companies may have great products, but aren't big enough to have their own office in the USA. By you being their agent, they have nothing to lose, since they aren't making any sales in the USA now anyhow. If you generate some sales for them, to them it is all extra profit they wouldn't have had otherwise.

An agent generally makes their money purely on commission. However, where it differs from being a regular salesperson I think is the fact that you can get an exclusive agreement, which gives you a lot of security if the product really does take off.

By the way, they don't have to really be overseas companies you represent either. You can be an agent or distributor for companies in your own country too....

Dien Rice
 


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