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Old August 2, 2011, 12:21 PM
Dien Rice Dien Rice is offline
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Join Date: Aug 2006
Posts: 3,474
Default Free ice cream! but... it's Adults only!
I just read this...

Dove ice-cream is giving away free ice cream - but...

You gotta be over 18!

Of course, this is a promotional "publicity stunt"... It may be smart though. Ice-cream is often something we think about kids loving - but "adults only" is the twist here! It's also smart - as adults generally are the ones with the money to spend!

You can read more about it here...

http://www.baltimoremagazine.net/ing...ce-cream-truck

The "free adults-only ice cream" tour is happening in Chicago, Minneapolis, and Baltimore...

I always like good "unusual" marketing ideas...

Could "adults only" (or other restrictions) be applied to other products, to get publicity?

Best wishes,

Dien
Last edited by Dien Rice : August 2, 2011 at 12:32 PM.
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