Top Sites are Still Missing the "Easiest" Market.

Top Sites are Still Missing the "Easiest" Market.
by Richard Bolduc

Have you ever hired someone for their services and wished you could
meet with them face to face? You call them, and call them, but you end
up playing phone-tag, and email-tag, and yes, even that old Fax-tag? You'd
like to set up an appointment to cover some things about your new ideas,
but they are located in some firm out in Houston, Texas while you're
stuck in Rhinoville, Connecticut?

This situation is happening to more, and more, businesses. The power of
the Internet is showing it's metal. Many businesses, and consumers are
learning that the Internet can be downright convenient. Oh yeah, it
makes the world a much smaller place. Now you can get your boat's motor
delivered from Virginia Beach to Spokane Washington. You'd probably rest
assured you got the best price as well. Having the whole world to price
shop is great. Until there's a problem...

When you have a problem, then the distance is real, and the options
are limited.

I have had clients of mine call and leave messages on voice mail to their
previous "Discount Webmaster" and never get a reply, or wait for days,
and actually suffer some rather unpleasant experiences in solving issues,
especially when the distance is great.

Then there is the idea of getting a refund for these shabby long distance
services or supplies. Oh yeah, people get burned daily by the "long distance
cutoff." More red tape and unfamiliar territory leads to giving up, and
eventually getting stiffed for the cash. In most cases it would cost a
pretty penny, in time alone, to deal with all the headaches of getting your
fair share of whatever arrangements went sour.

Above is a brief description of a problem that encompasses the Internet
World. The solution is simple, really. When a consumer or business man
gets the reality of the long distance problems, they go back to their
comfort zone, back to dealing locally. Locally is definitely the easiest
way to do business.

There are several business types that are limited to region and need to
be indexed as local businesses. For instance the Car Insurance Industry,
Attorneys or Real Estate Agents. I would personally rather have my
custom printer be local or even my webmaster or marketer.

Being from Connecticut, I would have to type in Connecticut Website
Promotion if I wanted a local Promoter or Connecticut Website Design
for a local Designer.

Are you properly submitting your sites to include these localized
variations? If you're not, then you are missing out on these "easily
targeted" markets.

They are easily targeted because there is little, or no, competition
for the localized keyword phrases. Localizing gets overlooked by almost
everybody. Most people are not even thinking of optimizing their sites
to include the State they live in. Those of us that know the technique,
nail that localized market every time.

More and more people have need for localized services. If you are not
taking the time to create special indexes for your localized listing
then you will surely miss out on business in your local area.

I like having local clients rather than the long distance ones. Getting
burned or stiffed goes both ways. I have had several long distance
clients disappear when payment time rolled around. Now I'm sure to
specifically target my state and a couple of other ones close by.

There is a great market for local businesses or local clientele.

Just target it.

See YOU on the Front Page!
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This article was written by Richard Bolduc the webmaster for
The Rhinos Web, a featured speaker and the well known author guide to the Search engines
of "Front Page, Webmasters Guide to the Search Engines ."
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