Why selling is necessary, even when they're literally lined up to buy (An Interesting Story)

I lived in Denver during the two consecutive Bronco Super Bowl victories.

Being an entrepreneur type, I decided to cash in on that rare event and located a supplier of Bronco memerabilla. And for several months, I had a table at one of the largest flea markets in the country - the Mile High Flea Market.

My displays of Bronco window clings, bandanas, key chains, earrings, caps, pins and the like, were attractively displayed for the more than 15,000 daily shoppers there.

At first, I just sat there and collected money, but I noticed that even though people were literally lined up to see what I had (items priced from 50 cents on up) - about 75% of them would just look and walk away.

After a few weeks of that, I decide to "sell what they already wanted".

I simply stood up and greeted the people and then pointed out the different items and possible uses for them. Just doing that increased my daily take from about $60 to between $300 and $400 for the day and it stayed that way, as long as I did the "selling thing".

Sometimes it's important to recognize the value of selling and the different forms it takes.

Michael B.




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