Ads that make scents?

I saw this news item in the paper today, and just had to share it here....

Do you think this will catch on? :)

A London advertising campaign is using posters scented with canine urine to attract dogs and in turn their owners. The posters promote a pet awards project. The scented posters are on lamp-posts at dog's eye level and a second at the owner's height.

I guess that's one way to become soaked in success! :) (Ahem, sorry about that....)

- Dien