How to profit from your ignorance...

One product developer and entrepreneur wallows in his ignorance. It's where he gets his ideas!

Richard Saul Wurman is the creator of the color-coded Access guide books, creator of the USAtlas, and author of around 69 books (according to my search on Amazon.com). He gets ideas by being aware of his own ignorance, and using that as a way to create products the way they "should" be, so they are more useful than ever before.

Personally, I really like his approach to entrepreneurship and product development. This article is a few years old, but it's still great! Read it below.... I guarantee it will give you some ideas!

- Dien Rice


Get Dumb and Grow Rich....