Bob Bly & Safelists

For those of you who don't know him, Bob Bly is a marketing copywriter par excellence. He has written books on copywriting that are considered as text books. Bob also occasionally writes a column for Direct Marketing News to which I subscribe. Bob's column in the latest issue was interesting. He was discussing how his webmaster took Bob's e-zine subscriber list from 2,000 subscribers to 60,000 in about 6 weeks. He did it with "safelists." Bob mentioned the fact that he didn't yet know the quality of the subscribers and that he had noticed the unsubscribe rate was higher than with "regular" sign ups.

Ordinarily, I would have ignored safelists because I've read they're not much better than FFA pages. However, when a marketer of Bob Bly's caliber mentions a technique, I figure it might be worth looking into.

So... here's my question to you folks. Have you tried safelists? If so, what was your experience, good or bad?

Rick Smith, "The Net Guerrilla"




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