How to Sell Soup Online with Free Samples

You'll probably find soup on everyone's top 10 list of things
you definitely don't want to be selling on a website. Sandwiched
somewhere between sacks of pet food and Boeing 747s.

Yet, this website take $500,000 in orders last year, and the
2002 figure should rise to $750,000.

A interesting case study at
http://www.consumermarketingbiz.com/sample.cfm?contentID=2161

Oliver Peters




How to Sell Soup Online with Free Samples

Thanks for sharing, Oliver. 'Free' works very well with consumer market, however, simply giving away something without a well-thought marketing plan can be costly. Charging S & H is usually a good way to qualify the prospects.

When people in business spend money, they're thinking more about the money as 'an investment to make more money' - as a consumer they're thinking more about 'saving money' (and taking advantage of freebies).

Alexander,
MiniJV Specialist


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