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![]() Michael's post below about "Great Ideas" and discussing "real estate" caused me to remember one of the BEST IDEAS I've ever known for selling almost anything...FAST!
Especially Houses or Cars. (I've used this with one home and 3 cars) 1) Run an ad for your item...giving basic info, even price, to further qualify prospects... then... 2) Set an appointment for ALL prospects...15 minutes apart on the SAME DAY. Here's what happens; Prospect #1 arrives at 9am....looks the item over, asks questions (kicks tires or opens every closet door)....then presents YOU with a Counter Offer (which is usually much less than you want) Now....the "tire-kicking" has probably taken at least 15 minutes and prospect #2 has appeared on the scene....which startles prospect #1. So...you ask prospect #1 if he'd be willing to put down "earnest money" at YOUR PRICE....RIGHT THIS MINUTE....otherwise you will have to excuse yourself and show the item to prospect #2. This usually pulls out the buyers from the "tire-kickers". Prospect #1 is now FORCED into a situation where he will have to "pee or get off the pot"! The presence of prospect #2 is a POWERFUL psychological tool. People like to "WIN"! They don't like to lose! Many times at Antique Auctions I have bid OVER what something is worth....just so I could "WIN" the bid. Then, as prospect #2 is looking at your item...prospect #3 shows up...WHAM....more URGENCY is built up. Give it a try. I have even scheduled 5 or 6 prospects at the SAME TIME....creating a sort of "auction scenario" where the urge to WIN is strong! You could conduct your own "auction" right there and get MORE THAN YOU WERE ASKING! Plus....you sell the item....NOW! Have a prosperous New Year. Don Alm Some of my Unique, money-making programs. |
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