An idea to think over for those still interested in internet marketing

I was frantically sorting 3 weeks of collected email in my main account when I got back an hour or two ago. One of the lucky ones not to get deleted (because he wasn't someone I didn't know offering me an attachment with the title 'super happy fun game') was a short email by Dave Vallieres.

He was talking about a new ebook by Stephen Pierce. Told me it was the one to get this year.

I went to the site and checked it out. I didn't buy. But my interest was caught by something.

Stephen's site is

http://www.wealthbreakthroughs.com

One thing I wanted to comment on was Stephen makes a strong case for his argument. The copy isn't perfect for selling to someone like me. But I see it's appeal. He addresses some of the major questions going through a first time visitors mind

...like, who in the heck is this guy? And why in the world should I believe him?

Obvious, but sometimes the obvious is overlooked.

He posts up Clickbank checks, stats, and it's a pretty convincing argument. Maybe sometime I'll check it out. (Yes, I know how ironic it is that I say it's convincing and yet don't buy.)

The thing about the site that really got me thinking was the check mark boxes next to a few different features of his offer.

Stephen asks "Would you like to..."

Then a benefit/bullet question

then a yes or no check box

Interesting.

Just got me thinking. Back to something I think Boyd/Roy/Gordon talked about once. Probably got the names wrong. Sorry guys.

They were talking about a site where the visitor was guided through based on what he was interested in most, his communication style, his buying style, etc.

So the idea was the potential for each visitor to get a buying experience suited to his/her individual style/wants.

I was thinking of a site where the the visitors could click on the benefits that were of interest to them. Say by filling out a list. And they would be directed to a page where an offer was made specially customized to what they selected and a few other choices they made.

Anyone have any other ideas? Think it could fly?

I'm not personally going to try this right now. Although if I tried something else online for fun, this is the direction it would be headed.

Throw in a little good copywriting that doesn't reek of salesmanship (did you lose the d*** exclamation points yet?) and who knows... maybe everyone has some fun with a new idea whether it flies or not.

Success,

Erik Lukas