A 55 CC Shot of Free NLP

For those who need a fix...

A shot of free NLP

I've been doing some digging and refreshing for copywriting purposes and just for a good time. I got reinterested (not a word apparently) in NLP while listening to Mike Enlow's Retirement/Wedding shindig on tape and hearing Kenrick Cleveland. So off onto the net I went.

Found a bunch of information and resources I never saw before, even when I was reading everything on NLP I could get my hands on.

I know some people here might not like NLP. The idea of it. Manipulation, slick salesman, evil, making you buy everything from vacuum cleaners to unnecessary insurance on your wood shed in back.

I am a little more neutral.

Don't use it much. Ever in person. But there is definitely something to eliciting values and beliefs. If I were smart enough to try that out, I think I could learn more about the people I'm close to. I'll just have to use the ol' asking technique for now :)

Of course, we don't all want to be robots. Even if we can dance like one on occasion.

Ross Jeffries = slimeball, although I've read his copy (for research I swear, really, oh come on!) That sort of NLP is not for me.

A morph who changes everything about him at the drop of a hat for a sale is not my style.

Honestly, I like the guy Michael Ross pointed me to. Jacques Werth. High probability selling. Great book. Great points.

But I'm willing to explore other options. At the very least, I'll learn how to repel fast talkers (or slow talkers if they happen to be mirroring me).

Alright, I'll admit it. I liked Tony Robbins two main books. Ok, are you happy? I liked them. I read them, they were interesting. It was a few years ago. I was young.

Anything about the psychology of how people think and make decisions and why they do things is of interest to me. Let's just put my interest of NLP somewhere in that area.

The idea of mirroring has never particularly struck me as something I want to do. Your facial ticks and body language you can keep as your own, thank you very much.

There's definitely a use for well written (different from poorly structured obvious scamster amateur looking stuff - which is probably where I'm at) nlp in copywriting. But you have to get so polished it can't be picked up. No, not to be sneaky. Or covert. Not to fly under the radar to defeat your opponent.

But because if it's there and poorly structured, your copy won't flow. Simple.

Just another tool in my bag of hardly ever used tricks.

So here's my guide for those of you who are salivating at the mouth for NLP. I suppose those of you who are just slightly interested may peruse it as well.

Success,

Erik Lukas

P.S. The truth of the matter is you can't make anyone, do anything, anytime you want. The truth is that if there was a way to manipulate and convince anyone to do anything, life would be a bore. There would be no challenge. No growth. No real personalities. But it's ok, because that's not what I'm looking for in NLP. You shouldn't either.



Presuppositions, embedded commands, and logic mixers (wait, made that one up)

Or

Erik surfs the web and gets lost inside every NLP site this side of the Rio Grande

Glenn Osborn's his name. Selling NLP and unique business opportunities is his game. I think Dien pointed out one of his auctions before.

Some liked them a lot. A few others thought they were nothing to write home or to internet pals about.

Well, I understand both sides. Those who could resist his copy's pull are just stronger than me mentally.

Those of us who couldn¡¦t get enough (I mean, I'm still talking about him, aren't I?) are out of luck. We're overly emotional. Yes. You're right. We're lulled by smooth words and odd word combinations. Yes, right again. But I can't help what I like (unless I change my values and beliefs, I suppose).

I have purchased one or two things from Glenn. I've been satisfied. He's given me my money¡¦s worth. And I get a weekly ezine from him, probably meant to coax me into buying more, and sure enough, each week, I get a little more feverish about getting one or more of his products.

But I must resist for a while. I have enough on my plate. Enough to pursue. A brilliant idea that struck me like lightning last night and a partner in crime in the Chicago area.

Glenn has been nice enough to continue to share more information with me via email through both his newsletter and personal stories he occasionally sends me (ok, let's say 4x a week, no repeats). He's given me a couple more humdingers for free and I'm glad I've had the chance to meet him.

One other thing. I'm resisted giving him a testimonial. It's hard, and he continues to ask for them in roundabout ways. Not pushy. That's a big part of his ezine... testimonials. Guy uses bullets and testimonials like there's no end in sight.

I suppose this is a bit of a testimonial, but I'm not sending it to him. So there. Ah, nuts.

Here's links to two of his recent auctions.

• No, I'm not in cahoots with him. I'm not telling you to bid (and if you outbid me on the first one, I will hunt you down-he's been mentioning each auction in his ezine and it's almost impossible for me to win with me money constraints).
  
  Just showing you a copywriting example.
  
  7 Phantom "Jay A" Emergency Cash Ideas Volume 4
  http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=2906476876&category=13532
  
  7 Proven PIZZAZZY MILLION $ SELLING SYSTEMS (wow, hope I got that right)
  http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=13532&item=2905051798&rd=1
  
  SLIMEY- She says to 3 FREE Rich Guy Ad Tests
  http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=29296&item=2903899153&rd=1 (An interesting piece or two about Warren Buffet and Ted Nicholas)
  
  And this one, I've actually bought. You can pick out a few gems from the actual ad (Glenn's odd - or should I say, smart - that way) 17 ways to make extra cash from home
  http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=13529&item=2906478416

His main web site, full of old products and auctions and their Erik-tantilizing copy is located at http://www.weirdnlp.com

All I can say is, in my eyes, he¡¦s got a way with words.

Ok, that was just to tell you who else besides Kenrick has led me to this NLP hunt on the web this fine morning.

BTW, I have no doubt Glenn knows his NLP stuff but good luck finding any of it but a stray question with embedded command here or there. I don't really know how much he uses it.

He may play it up a bit to arouse the curiosity of rabid buyers like me on ebay. NLP? Marketing? Combined? Hot dang! Credit card drawn from holster faster than superman putting on his cape.

Kenrick Cleveland, master persuader extraordinaire

Conversational Pacing and Leading - The yucky yes set that makes you want to excuse yourself and shimmy out the bathroom window. Now the only question is pace, pace, lead, lead or pace, pace, pace, lead. It's your call. Copywriting applications.
http://maxpersuasion.com/showpage.php?content=articles&page=pacelead&session=

Using Binds in Persuasion - An opportunity for those of in the business world to borrow from the therapeutic. Don't know if I like these. Can come off too salesy if done wrong. "Would you like to buy the regular product or save 50% today and go with the deluxe version?" How about neither? Of course, Kenrick is probably a little better than that. For good examples mixed in with his other techniques see the why embedded commands work article below.
http://maxpersuasion.com/showpage.php?content=articles&page=binds&session=

Sentence Fragments in Persuasion and Hypnosis - Just fragments. Yep. Uh huh. Well, a little more than this... I want to be here with you... while you realize these new ideas yours to use right now...
http://maxpersuasion.com/showpage.php?content=articles&page=sentfrag&session=

Embedded Commands or Why You Don't Want to Talk to Kenrick on the Phone Unless You Can Afford to Max Out Your Credit Cards - Compliance? Ew. Did you have to be so medical about it, Kenrick? Making embedded commands palatable to the unconscious. Amatuers vs. Experts and how they both make use of them.
http://maxpersuasion.com/showpage.php?content=articles&page=embeds&session=

Why Embedded Commands Work/ Scholarly Academia According to the Author - Reducing internal resistance. Creating positive experiences. Bypassing the Observing critical ego. Covertly give instructions. Dragging them towards openmindedness. Free examples.
http://maxpersuasion.com/showpage.php?content=articles&page=bonus&session=


Snippets of NLP from the mind of a 15 year old...

I was a funny 15 year old, huh?

I was just perusing my over stacked book shelves looking for NLP books. The first one I picked up had exercises where you could practice the techniques. Here's a few of the lines I came up with. Don't know about being hypnotizing. But some don't sound too preposterous.

Others do.

• "You will have convinced yourself after you finish this letter. You will find it impossible to put down this letter without ordering."
  
  "By now, most people begin to feel any doubts they had in the beginning start to fade away. They say to themselves, "I already see all the many advantages, why won¡¦t this guy just tell me where to send the check?""
  
  "Naturally, when you invest in this today, you'll want to know when you'll get all this. Most companies ship stud out in 4-8 weeks. Well, immediately after you order from us, we'll prepare the fed ex package, and it will go out the same day we receive your order, as long as its before 4 p.m."
  
  "As you start considering how much this package will change your life you can easily become aware of how investing in this will be a decision you later look back on as being a good decision."
  
  "As you start weighing the benefits of this you'll realize that you will pay whatever it takes to get your hands on this package."
  
  "Because you realize how much this is worth, I have a feeling you'll want to start experiencing all the good things this package is offering you"
  
  "Naturally, as you start to become aware of the unlimited opportunities that lay ahead of you, you will decide that now is the perfect time for experiencing the freedom I'm offering you."
  
  "Before you decide to order, let me tell you about why so many other people decided to work with us"
  
  "After you've finished this letter, you'll realize how valuable this package will be for you. "
  
  "While you throw that price around in your head trying to decide if it¡¦s worth it, you'll begin to think about how you already know that I'm reliable and that I always deliver what I promise." (God, that stunk! - how about we change it to "you'll go over all the benefits I've already talked about and they'll reassure you that this is what you need.")
  
  "You probably have some doubts. That's natural. But as you get closer and closer to the end of this letter, you will start to feel those doubts being replaced by confidence. Confidence in me. Confidence in my product, and confidence in your decision to buy."
  
  "After you read this paragraph, you'll probably feel that the 4 pages you're holding in your hands right now could mean the difference between success and failure."
  
  "When you start realizing how important the X factor is, you'll probably find out that after using it, your income will go way beyond anything you ever dreamed. You'll find that as you easily bring in the money later, the few dollars you paid was well spent. And when you see how effectively these methods work, you'll want to call me and buy some more."
  
  "Reading this will cause any doubts you had about this offer to disappear."
  
  "As you start to understand what I'm talking about, you will convince yourself that this information is worth much more than you will be paying for it."

Obviously, my skills still needed some polishing.

And by the way I figure, the polishing should be done in another few hundred years.

The book is one of the first I bought. I just picked it up because it looked get rich quicky. Didn't have a clue there'd be NLP in it, which is what I was looking for on the net.

Here are a few more NLP ideas from it that jumped out at me:

The buying zone or The Good Convincer Spot - basically.... Ask prospect "When have you looked at something and known it was absolutely right for you, known it was the perfect thing for you, and you have been right about it through the years?" Then watch where their eyes go (upper left, lower right, wherever). Present your product in that spot. Hint: you might need to ask, "What was it?" to cover your eye watching and get a better clue

This is the one page that stopped me right away in the book because I vaguely remembered the idea after rereading it. Nice idea.

• Side note: Did I ever mention that one of the things that may make NLP effective, is the salesman has been given what he thinks are surefire persuasive tools? He thinks he has a secret weapon in his sales arsenal. This could lead to more confidence. And who knows, more confidence and enthusiasm could even compensate for a poorly worded amateur NLP user proposal until he gets a little more refined.
  
  Enthusiasm is contagious (so are colds, I would have answered bitterly if you asked me on Christmas Eve when I could barely breathe).

More?

Experiencing NLP: Using your butts well - good technique for using buts. Add it to the list of 27 other ones. Actually, I think in the past I've avoided using buts in any ad copy. But his is a good article that could make me change my mind.
http://www.nlpcomprehensive.com/articles/exeperiencing/use_your_buts.html

To wrap the NLP up, here are two guys using NLP in a new way.

Flex Cops - this article is fun. Imagine two police officers defusing a situation by approaching someone with their jackets purposely buttoned wrong and their caps pulled down on their heads enough to make their ears stick out. Domestic fights and belligerent attitudes vs. some very strange police behavior. Pattern interruptions that forced people to stop what they were doing in amazement. A use of NLP that has my full stamp of approval. Sorry, nothing to do with NLP. Once in a while, we would enter a residence and be greeted by someone standing in a fighting position and shouting, "You two think you can take me? Come on!" We would mirror his stance, but not make the fists. Our response would be, "No way. We heard how tough you are."
http://www.nlpcomprehensive.com/articles/LawEnforcement/FlexCop.htm

The further adventures of flex cop
http://www.nlpcomprehensive.com/articles/LawEnforcement/FlexCop2.htm