Traditional list building V Viral list building

Everybody knows that the money's in the list. So what's the best way to build one.

Using a traditional squeeze page technique to build your own personsal list by giving away free reports, mini courses and ebooks.

Or taking the easier and much faster option of joining a viral list builder.

I think it's pretty clear that the former method will build a higher quality more responsive list but for the newcomer viral list building is much easier to startup and much faster.

So which do you think is best?