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High Impact Vs. Drip Marketing

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February 20, 2007, 07:24 AM

Millard Grubb

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High Impact Vs. Drip Marketing

You can't argue with the success of the Dan Kennedy model for getting people to act when they have been sent 3 to 5 letters or more explaining an offer.

However, I have used HIGH IMPACT techniques with some success, that is, sending a package that cannot be ignored, i.e. a football, a pair of boxing gloves, a custom newspaper artice, an award, a custom fortune cookie, etc.

Has anyone tested the HIGH IMPACT vs. Drip marketing for getting people to call on an offer?

Millard Grubb

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