infousa new business lists

Has anyone used the InfoUSA new business lists to get names of new businesses and market your products to them?

http://list.infousa.com/cgi-bin/abicgi/abicgi.pl?cca_username=DEMO&cca_password=DEMO&bas_ session=S11886711802814&bas_elements=&bas_vendor=1 90000&bas_type=NBL&bas_page=999&bas_action=new


This is a list of new businesses that were formed in the previous week/month.

The data seems cheap and the rep told me that they are about 80% accurate for non-verified listings.

Is the data accurate and are most of the listings of businesses that are new?

This seems a cheap way to market services similiar to the way new movers are marketed.