Prospecting vs. Lead Generation - SOWPub Small Business Forums

February 24, 2008, 11:22 AM

CopyCub

Posts: n/a

Prospecting vs. Lead Generation

Can someone explain to me the difference between the terms Prospecting & Lead Generation?

I thought they both meant the same thing, to generate leads or prospects.

Or do the terms mean different things to different industries?

Thanks,
Matt

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