How to create a new product in 24 hours and make a profit in 5 days.

I've just learn't a lesson.

Here's a short experience I must share with you.

2 Weeks ago one of my most valued clients rang me and invited me out to lunch. He wanted to pick my brain and run a new venture by me for some non biased opinions.

One thing the became evidently clear in the conversation was the only thing that was stopping him from rolling out this new project was that he couldn't work out how to generate leads to sell his product too.

At first I was quite offended - you see this person has been doing business with me for nearly 4 years, he's attended my seminars, read all my books, even paid for one to one consulting time, but after all that he still could not come up with some simple methods for generating leads.

Then after the lunch I got to thinking, how many people who read my newsletters, buy my books, come to my seminars still struggle with generating leads for their businesses?

I decided to find out by faxing around 100 of my clients a shorth sales flyer offering my new 1 hour cassette "24 Ways to Generate Leads For Your Business" for just $39.

Now lets get one thing straight, I didnt have any cassette, I was doing the excersise as a survey to find out how many of my clients still needed help in generating leads.

Out of the 100 people I surveyed, 87 ordered my cassette within 48 hours.

I was shocked that these people, although paying $thousands a year to be in my diamond members program, still were willing to part with more money to find out the secrets to generating business.

The Point of this story ....

It's funny how we get caught up in marketing our products and sometimes forget to simply ask the market what it wants.

If you have a customer base, make sure you regularly survey, find out what they want, and then give it to them - at a price of course.

OH, by the way I decided to put together the casette, it took me about 4 hours in the office in front of my dat recorder. I ran the master down to the duplicator and ran off 500 copies. 5 days ago I mailed 2000 of my clients a one page advert for the cassette and as I'm typing this, the 273rd order is coming through the fax.

If you dont ask, you dont get!

Have a great day...
Jason van Hooft

P.S. What is the number one question your customers ask you - and can you sell them a product that answers that question?




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