Well said, and very true! [DNO]

dno
> "All of them are right and all of them
> wrong." (Referring to marketers and
> their right WAY of doing business).

> Saturday found me in the supermarket looking
> for something to WOW me, nothing jumped off
> the shelves (ever have one of those times
> when food had little appeal, especially if
> preparation were involved?...oh I'd love to
> eat some Lamb chops with all the trimmings,
> but why couldn't someone just make a
> delicious Lamb SHAKE?...anyhow)...

> A little old lady was sampling Breyers Milk
> Shakes, which is Breyers Ice Cream in a cup
> and priced higher, and she was very
> aplolgetic about it...I was amazed.

> Her sales pitch was to hand the spoon to any
> willing passerby, and I've yet to meet an
> ice cream or Dorito that I could pass by,
> and then to say...

> "OH, I'm not trying to sell you
> something, we don't even have the product,
> but here is coupon good for 50 cents off
> when they do have it."

> So there you go.

> See, after I tasted the Ice Cream, I finally
> found my grocery store WOW.

> Only to have my WOW POWed by
> unavailability...

> So I want to weigh my 2 cents in on TIMING.

> Lesson ONE in Remote Influence is to put
> your customer in a circle of
> preoccupation...and then to THINK your way
> through the transaction process, that is,
> how to get their money into your wallet.

> And of course there a bazillion scenarios to
> consider.

> Is your product sitting on the supermarket
> shelf? How is it different from everything
> else?

> So in comes a mom with two little kids (and
> of course one just has to outscream the
> other)...she's in a hurry and I'd wager her
> decision making process is somewhat altered
> by the NOW. Maybe tis, maybe tisn't...I know
> many people who live in CHAOS, so this could
> be a normal day.

> Say she does the laundry in the family and
> therefore she buys the soap, bleach, fabric
> softener and dryer sheets.

> Could go for PRICE, it could be her WOW now
> cause she's got 7 other kids back at the
> ranch.

> Could go for TIDE, the expensive but name
> brand she grew up with, and has confidence
> in.

> Could be waiting for her AMWAY distributor
> (the annoying brother-in-law no doubt) to
> deliver the SA8 and other organic and
> natural and good for the earth products,
> cause, even though she has the 9 kids, she
> still wants them to have a better world than
> the one she lives in today.

> Could be a COUPON in her pocket (money
> again)...

> or she may decide to spend the laundry money
> on the lottery in hopes of letting someone
> else do her laundry.

> Pick a product, any product or service...

> and you'll find SEVERAL WOW's (although, I
> too reserve the right to be
> wrong)...depending on the time the product
> (or promotion) intersects with the prospect.

> WOW.

> You can only know what you know, and even
> with testing, you'll find cycles and peaks
> and valleys in your marketing. What works
> for months, suddenly goes stale.

> There is a group of marketers that believe
> PEOPLE haven't changed in two thousand years
> when it comes to their wants (and I won't
> argue).

> Thre is a group that says NEW technology,
> like the Internet and modern electronics,
> changes people's wants and buying decisions
> and I won't argue with them either.

> Your WOW has to compete with all the other
> WOWS out there at the moment you send it out
> to work...

> and the beginning of that is to KNOW who
> your customer is, what he/she wants, what
> they are doing and how your stimulus is
> going to impact them...and even then it
> wouldn't hurt to have a lucky charm.

> There is this...people have passion (most
> do)...and when you stoke that passion at the
> right time with the right
> message/product...you've got the WOW you
> need.

> One reason direct selling, that is, face to
> face, is so effective is you can guage what
> the NOW holds for your customer...even Don
> Alm can't sell a restaurant sign while the
> place is burning down...now a security/fire
> prevention system...that's a WOW of a
> different persuasion.

> Gordon Alexander

> PS. Why is it the day after you go grocery
> shopping, you open all the shelves ten times
> and the fridge a million looking for
> something to eat, and you can't find
> anything you want to eat? When I was a kid
> and did that, mom's voice would ring out
> from somewhere in the house (or even from
> the mall, I could still here her)...

> "the picture don't change" Yea,
> but one more peek, just to make sure.