New Fax Marketing Rules Pushed Back to 2005

I thought this news item could be of interest to some Sowpubbers (in the USA) who may use faxes as part of their marketing....

Here's the start of the article...

The Federal Communications Commission has delayed implementing new restrictions on outbound fax marketing until Jan. 1, 2005. The new rules would have gone into effect next week, on Aug. 25.

Within the same ruling, the FCC also rejected a request by the American Teleservices Association (ATA) to postpone revisions to the Telephone Consumer Protection Act, including the implementation of the federal do-not-call list, pending judicial review.

Under the new ruling, the requirement that a fax marketer first obtain the recipient’s express permission to send faxes in writing, as opposed to relying on having an established business relationship, was postponed.

Existing rules, which prohibit sending unsolicited faxes to targets, remain in effect despite the extension.

Read the full article below....


New Fax Marketing Rules Pushed Back to 2005