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![]() Hi Gordon!
> As usual you leave a lot to ponder. *g* Nature of the beast. > First the tire kickers and your response (my > editing for readability) : > "A lot of other people"...I'm > going to assume are the Guru's. Exactly. That way, when Tony or Margie or any one of the people I refer to say the program doesn't work, the self proclaimed pundit can pass them off as tire kickers. Tell them that if it doesn't work it's because they're not applying it - or not doing it right. Bull pucky. *g* > Maybe fewer on-line than off. You make a good point. You see, when I shop, I'm a tire kicker. At least all the stores I didn't buy from might think so. I'll go in - ask the questions - be hedgy and non-committal. That doesn't mean I'm not interested. It means I haven't decided who I'm going to buy from. I think the number of "real" tire kickers are much lower online. > I think I lumped all the > "gamblers" together...and I > certainly didn't mean to imply it was a > majority of people. But the real tire > kickers are the gamblers, those who DO look > for the magic answer. Yes, there are a few of those. I've run into the odd one. I tell them that if they really think they can watch tv and let a business run itself, they'd probably be better off sticking with their day job and buying lottery tickets. Perhaps a little more tactfully. *laughing* > I'll tell you the problem Linda, MOST and I > do mean majority in this instance, don't > know what their DREAMS are, so all the > proper direction/instruction in the world is > putting the cart before the horse. I agree wholeheartedly. Initially that was my biggest battle. I have since found a question that helps people decide what it is that they really "do" want to do. If I'm talking to a married man, I ask him what he talks about so much that his wife is sick of hearing it, but listens because she loves him. If I'm talking to a woman - I reverse the question. People usually do a double take. Then they ask me what on earth that has to do with business. I tell them that it has everything and nothing to do with business. Yet. I tell them that quite simply, if they don't have passion for their business, they are in the wrong business. When you have no passion for what you do, you're already on your way to misery and depression. When you love what you do, it hardly seems like work. So, (I tell them) the idea is to find out what is your passion and then create a business out of it. I usually get long pauses... and replies like Well, I wanted a marketing site - but when you put it that way, maybe what I should be doing is... " I've even had one guy ask if it was okay to talk this over with his wife first. He wanted to see what SHE would say and see if it matched what he thought she would say. *g* > And I would contend and probably belabor the > point that knowing NOTHING includes not > knowing what they want either. If you are > speaking of those that KNOW they want to > build an online business as opposed to > those who want to make money on-line, I'd > agree. But the two are very different types. As above... I do agree. They start out knowing nothing - including what their dream is. I help them discover that. When I run across a person that tells me they don't think you need to feel passionate about your work (I've had a few of those) I simply tell them that if they really don't think they need to have passion for what they do and sell, that they would be best off working with someone else instead of me. I do believe passion is necessary. I expect it, I fuel it and I feed it. And I won't do without it. Truthfully, Gordon, the biggest obstacle I have found is when people have bought into some of the suckiest programs. I have actually turned away business and told people that I would rather do without their money before I will build them a website like "so and so marketer's" website. No can do. No way. I will not put my name on that kind of website. > I'm sure there are many more than that. But > those three you speak of are perhaps? > POPULAR programs too? Oh, of course! *laughing* And yes, you are right, there are more than three. But there are three big ones. > OK. .... "what works based on the > individual and what their interests > are." Now then. First, I certainly > didn't mean to disparage anyone, and I > concede that might have happened by lumping > the looky-loos in with the gamblers. *laughing* Nice thing about being human is that we are not perfect, nor do we expect anyone else to be. Good conversation has room for leeways. : ) > From day one that I came on-line I have > fought the MYTHS spouted by the ANTI-ZORRO'. > OH, I guess I should give my definition of > the AZ. >The ANTI-ZORRO looks like Zorro. Smooth. > Suave. Funny. Charming even. Friendly, quick > witted... seemingly thoughtful. > While they steal from the poor, the rich, > the middle-class and KEEP it for themselves. I LIKE that! *grinning* Truly, I do. And these "anti-zorros" use the little tricks like making small "references" to their wealth. The sportscar they aren't driving right at that moment so they can be typing this letter to you. (Nevermind the fact that the letter is three years old at least.) *laughing* Do you know what I like to ask people when they extol the virtues of the gurus? I ask them "Why do you keep telling me how much money so and so has made with that program? Why don't you tell me how much it has made for YOU?" They get really quiet then. Then I push on, and say "My clients are saying how much their profit has gone up. Their profit - not mine." That's usually when I either win them - or walk away. > So the Anti-Zorros (and there are many of > them) make people think (through the use of > MAGIC...that combination of electric words > and magnetic people drawn to what sounds so > good) > that they have THE answer. > And why do they, the AZ's, do it that way? > BECAUSE IT WORKS. > It sells stuff. It sells programs. It makes > the ANTI-ZORRO money. Yes. It works for THEM. There has never been a rule that said making money and teaching other people to make money were synonamous. Just because the AZ's can make money, doesn't mean that the people who buy their programs are making money. Here's a funny story. Somehow, I think you'll enjoy this one. *g* It had been one of those weeks. Every other person I talked to was hot about an AZ program. But none of them were making any money. They wanted to know if I could show them how to use the program properly- because of course it said that if it's not working, you're not applying it. Finally, in frustration, I went to a public forum. I posted a message saying Please... anyone making money with this program, raise your hand. Give me a sign to say it works, because I can't find a blessed soul that it's working for. The moderators had that post removed in less than 20 minutes. So I posted it at another forum. And got a flood of people saying... "Wow, I thought it was just me... I'm dumping it." The moderator of the second forum left the post up... and hasn't spoken to me since, nor replied to direct posts posted to the moderator. I guess they don't like me rattling cages?? *laughing* > people become prey for the Anti Zorro's of > the world, net and real world too. > And all the training, MODELING, closely > guarded secrets, inside information, AMAZING > formulas, are just so much fodder for the > Anti Zorros to foist upon people UNTIL... > they know what they want. The sad part, Gordon, is that even people who know what their dreams are get sucked in. Prime example, and I may have mentioned this sometime in the past. I had a lady come to me. She KNEW her dream inside out and sideways. She'd had a little baby that was severely allergic to so many things it was a nightmare. Cottom being one of them. The poor little thing was RAW from diapers. Fabric or disposable. So the Mom created a non-allergenic diaper. Created, tried and tested for her own baby, who wore the diapers with ease. So the mom passed the word among the other moms that she'd been talking with online about allergies. And got people wanting them. Then some good soul told her she should get a website and sell her diapers online. Suddenly she was seized with the idea that SHE could be the one to ease the suffering of so many moms out there who had allergy ridden babies. She was excited. Passionate. Not knowing anything about online business, the Mom did some research. Found one of the Anti-Zorros.... She wanted a multi-page sales letter. No pictures of the diapers- that would 'ruin' the site. No prices or information up front, of course. No, no... we had to reel them in like the fishies they are, you know. (pardon the sarcasm) Don't give away the price too soon. Gotta sell them first. No, no, no, I told her. Any mom that has gone through what YOU did doesn't need to be sold. She wants to see the diaper. She wants to know the price. She wants to know what it's made of. She wants to see little babies wearing your diapers. She wants to hear other moms say "Thank God, a diaper my baby can wear." I told her there is NO "one size fits all" when it comes to business strategy. Period. But nope. She KNEW what would work. The guru said so and if she did it different, she would fail. The program said so. Needless to say I didn't take the job. So, for me, the hardest part is undoing the brainwashing. > Linda, I admire you for creating a program I > have no doubts will be successful. Thanks Gordon! : ) > But I doubt if they are the majority of > people on-line. I reserve the right to be > wrong, I was once back in the 70's ya know? > So I may be wrong again... *laughing* Gotta love that attitude. Nope, the majority probably don't really know and need a little direction. Bring me any one of them and I will help them discover their dream inside of an hour. It's what I do well. From there, it's teaching them how to make it happen. It's SO, SO much more than slapping up a lame website that doesn't even have a strategy to fuel it. That's what I'm working on... > When I showed people in the Remote Hypnosis > forum a site I helped develop that did NOT > have a shopping cart, you'd have thought > that I had broken one of the ten > commandments of Internet marketing...BUT, it > was right for the client's business, who > knew his business and what his customers > wanted. *laughing* I know what you mean. I've created some of those myself. What gets the job done is what counts. > I think there are many good step by step > programs run by decent people, but if it > doesn't MATCH or suit the person taking the > steps, it ain't gonna work. There may be. I don't personally know of any. For example, the sheer volume of people that pump out glorified advertisements and call them articles tells me that they have not learned the different between advertorial copywriting and journalistic copywriting. Nor the different between advertising and promoting. The sheer volumes of people that think targetting their customers is deciding who they want to sell to instead of who needs what they have tells me they don't understand very basic marketing techniques. I won't go on, but if there are programs that teach the basics, either not too many people took those programs, or I just don't seem to run across them too often. *g* I am SURE you know exactly what I mean. > So, if those people you share your knowledge > with are prequalified, and really want to do > BUSINESS on-line, it will be a winner for > all involved. That's what I'm hoping Gordon, I do like win-win situations. > I've fought hype and hyperbole for years, > but it SELLS stuff. Yes, it does. There IS, however, one thing that sells even better than hype. Honesty. It stands the test of time much better. Of course, the AZ's will probably disagree with me, but it's served me well for 20 years. *g* > I held your position, that MOST people are > good and decent and will put forth the > effort. > Where I went wrong was in ASSUMING they > wanted to. That they KNEW going in that > there was WORK to do, that there are no free > lunches. > And what I learned the hard way, is... > my good intentions were the stones used by > those that I was helping, to give me my > 'lottery' winnings. I hear what you're saying. You know what I think, Gordon? (and I could be wrong, but my gut feeling says it feels right) I think it's not so much that you were wrong to assume people "wanted" to. I really think that people can have the "want." They can know, somewhere deep inside them, that there is no free lunch. I also think we all have a comfort zone and a fear zone - and we don't want to tread the boundaries of either. Tread on that fear zone, or make them feel uncomfortable or out of their element and they backpedal. Fast. And throw stones at the person who pushed their boundaries, you know? It boils down to addressing and improving their AQ before you even tread on new ways to do business. This is a relatively new part of my coaching, prompted by an experience I had with a client that grew too fast and couldn't cope. Folded. That was a lesson I will never forget. Or repeat. > Good luck Linda with your new project, I > can't wait, I'm sure it will be great. Thanks Gordon. And thank YOU - I truly do enjoy a conversation that I can sink my teeth into. I can usually find that here! Linda Website design... with a difference. (my sites work) ![]() |
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