It's Amazing what you can learn from shovelling snow!

As promised here are 10 of the many things I learned from shovelling driveways!

1)Discovered my Passion while Shovelling?? Hmmm?

I was most passionate about the copy in my flyer. It was my first attempt at copywriting and I really enjoyed the process. It pulled a 3.75% response. Not bad for a first attempt at copy.

2) People care only about What is in it for them REGARDLESS of What the flyer states.

My flyer specifically stated the Day and the Times, I would be doing driveways ie ONE DAY ONLY. I got calls for a couple of days afterward.

3) K.I.S.S ( Keep it simple Shoveller)

My first Voicemail, was from an older lady that could hardly speak english. She said that she didn't understand everything in the flyer. She even asked me how much I was charging?

After Rereading the letter, I could have gotten the point across with LESS words. "My passion about writing got the better of me"

4) "DO" Knowledge (Action) beats Book Knowledge hands down!!
Book knowledge is filled with experiences of others..."Do" knowledge has made the principles my own.

5) The Power of a CLEAR Goal

$100 dollars cash in 48hrs simple, specific, measurable, attainable

6) The Power of a deadline to get Me Off my BUTT!

"48 hours" was the timeline I chose.
The other ideas, would require a LONGER LEARNING CURVE for me. Because I did not attain my goal in the first 24hrs, I was forced to find another method (selling the old computer equipment) to attain the goal.

7) BEGIN WHERE YOU ARE! BEGIN NOW!

I began at 3a.m DEC 12 2000 on a Very snowy day although after writing the flyer, I didn't really FEEL like running around the block to deliver them. ( I was tired)

That "NOW has quickly become a "THEN"

8) MY little formula for Action:

A) What do you Want?

B) "Are you willing to DO Whatever it

takes to Get what you Need"

C) If Yes? then... DO...Else DON'T!

9) I enjoy a good CHALLENGE! Because it forces you to THINK Creatively and ACT in BOLD ways!

10) I will have to put in the HOURS to gain more Experience in other methods of making money that won't Hurt my back :-> That way they will become EASY to me.

What lessons have you learned from some of your Projects??

Thanks for reading!

Duane Adolph