Videos for local businesses?

Hi Marcia,

Here's three more quick ideas:

1. Offer to add a personal video greeting as a FREE Bonus to the "Coupon Mailing Program" system that Don Alm presented. And, create a special (group) Google map to profile each business, which links to their own youtube or otherwise hosted video.

2. Shoot a number of short videos to compile into a local "Community Preview" type of DVD to offer for sale to prospective new residents in your area.

Promote it with text ads for your city on http://www.city-data.com/, on eBay, Craigslist, and elsewhere. (I was recently surprised to see over 2,000 views in just over a month to an answer that I posted on City-data).

Also, try to include a number of short local business interviews in your video. And to work out a deal to include it with any Chamber of Commerce welcome kits they distribute to prospective new residents or business. Charging each business to be included.

3. Create your own Co-operative Newspaper Classified or Small Display Advertising Directory for Contractors or Professional Services. With the Bonus or twist of promoting a Free lead-generating web video landing page offer, such as a free report and follow-up auto-responder sequence, or equivalent type of offer.

Say a full-page ad like this in your local newspaper costs $5,000 and you sell 20 advertisers on paying $300, your gross profit is $1000. If you try it for three weeks and it tests out, and you lock into a 52-week contract to get that same ad for about $4,000. And, you negotiate a 15% agency discount to get the price down to about $3,400. You could conceivably gross $2,600 a week!

Good luck,

Rod