Okay... this one really is weird...

[Dien Rice]

I like to check out Denny Hatch's blog... a "must read" in my opinion for anyone interested in copywriting and advertising...

The latest entry was about a not-very-good sales letter his wife received for... cremation services... (!)

But then he went on to write about a product he once came across... A company in Sweden that made a coffin... with a sound system!

The idea is... why not listen to music when you're... err... having a long sleep?

You know what?

The product is still around!

Here's Denny Hatch's blog entry...

The Tale of This Eerie Dreary Letter and How It Morphed into a Barrel of Boffo Laffs!
http://dennyhatch.blogspot.com/2024/...tune-lttr.html

And here's the website, where you can also watch an ad for their "Catacombo" sound system...

Catacombo Sound System
https://www.kollektivetlivet.se/catacombo-sound-system



https://www.youtube.com/watch?v=SDpC5ZYcA7M

Very unusual... I suspect the sales aren't through the roof...!

But the business still seems to be around...!

Best wishes,

Dien

[Glenn]

Thanks Dien,

Thanks to my reading several of Gene's books on MONEY.

We have to call Gene Eccentric - not CRAZY - becuz he is worth hundreds of millions.

Gene used to own a VERY SUCCESSFUL Store in Texas - that sold
Fantastically Expensive Caskets.

Fans spent 50K.

Got a Casket they could SLEEP in.

Take to Parties.

Because it had a BEER Keg and Tap.

Music Sound System.

And Tons of Pre-Loaded KISS Concerts.

BUILT into The Casket.

Also Found a Company in Florida that sells a Musical BENCH. You sit it on Top of Your Grave. When people sit down. Your Favorite MUSIC Plays.

GIFT IDEAS for that special someone Who
ALREADY has everything.

Glenn