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![]() > What I found is that the SOHO who presents
> as a businessperson gets treated as a > business person, and this is even so in the > "creative" arts...such as graphics > work or writing from home. > The 3 piece suit writer is going to get more > work, at a higher rate than his contemporary > who shows up in jeans and a sweatshirt...and > a lot of creative types work that way, but > they make the mistake of conducting business > in the same manner. I assume you're talking about how you dress. And I'm wondering. My wondering may have nothing to do with the top five SOHO Exec Inc businesses you've discovered, and if that's the case don't worry about it. Anyway. If I call a plumber I want a guy to turn up to give me a quote who looks like a plumber. I don't want a suit. I want to see a plumber's uniform, if there is such a thing. And I want to see a vehicle that give the appearance of being equipped for plumbing. And if he has a tool-belt then I want to see that too. What I'm saying is, does your reference to presenting yourself as a business-owner mean wearing an appropriate "uniform" for the type of business you own? Maybe it's a hint at the five Exec Inc businesses you'll be mentioning. And in that case, dressing like a plumber, or whatever, doesn't even enter into it. Michael Ross. |
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