Help on This Follow-up I Use On My Leads

[MikePT]

Pros, asking for help.

I advertise physical products on Facebook, and I get many leads.

I do the conversation all on Facebook chat, and I make sales via the chat. I sell all the products by mail-order.

So I am asking you guys help on this copy that I developed.

This follow-up worked OK, (I am not doing it now) and I would like your advice how to better it.

It is basically a offer of 25% discount:


1- For you I make you 25% discount. Interested?

If I don't get a reply:

2- Interested in the discount?

If I still I don't get a reply:

3- I won't bother you again: interested in the 25% discount?

If I got on any of the 3 questions a "no", this is what I ask:

4- I give you 50% (fifty) discount.


The last warning of the 50% worked OK too. I got some sales with that last warning of the 50% discount.

As I said, this worked OK, I am not doing it now, but I would like to make it better.

Thank you all.

[Dien Rice]

Originally Posted by MikePT

Pros, asking for help.

I advertise physical products on Facebook, and I get many leads.

I do the conversation all on Facebook chat, and I make sales via the chat. I sell all the products by mail-order.

So I am asking you guys help on this copy that I developed.

This follow-up worked OK, (I am not doing it now) and I would like your advice how to better it.

It is basically a offer of 25% discount:


1- For you I make you 25% discount. Interested?

If I don't get a reply:

2- Interested in the discount?

If I still I don't get a reply:

3- I won't bother you again: interested in the 25% discount?

If I got on any of the 3 questions a "no", this is what I ask:

4- I give you 50% (fifty) discount.


The last warning of the 50% worked OK too. I got some sales with that last warning of the 50% discount.

As I said, this worked OK, I am not doing it now, but I would like to make it better.

Thank you all.

Hi Mike,

One thing which arises in my mind is giving a reason why...

Why are you giving a 25% discount?

I believe the research (e.g. Cialdini) shows that giving a reason why will make people more likely to agree to your request (which here is to buy your products)!

I believe that the reason why should be truthful, which makes it more difficult... (I believe in truth in marketing... )

One way is to tie it into a special occasion... E.g. I'm giving a discount... to celebrate Halloween, to celebrate election day, to celebrate Thanksgiving, to celebrate the end of the year, to celebrate my birthday, to celebrate my dog's birthday, etc.

You can find some inspiration here...

http://www.holidayinsights.com/everyday.htm

http://www.holidayinsights.com/moreholidays/

For example, did you know that today (Oct. 27) is National Tell a Story Day in the UK?

https://www.cute-calendar.com/event/...day/37340.html

Wow! I wished I'd looked that up earlier and used it myself...

(National Tell a Story Day in the USA is apparently on April 27!)

Best wishes,

Dien

[MikePT]

You are very correct Dien, I arrived that conclusion few days ago while reading John Caples, he talks about that: "notice the reason. That is important".

Thanks for remind me that.

[Dien Rice]

Originally Posted by MikePT

You are very correct Dien, I arrived that conclusion few days ago while reading John Caples, he talks about that: "notice the reason. That is important".

Thanks for remind me that.

Hi Mike,

I think The Robert Collier Letter Book talks a little bit about this (first published in 1931)!

He talks about selling slightly damaged goods for a discount... The products were still good, but slightly damaged, hence the discount...

The slight damage was the reason why for giving the discount...

And even with that reason why - they sold like crazy!

Best wishes,

Dien

[MikePT]

Yes, I remember read something like that you refer.

Thank you Dien.