Does anyone really understand influencer marketing?

[unpinkpanther]

I mean, can someone explain what it means without having to resort to "web 2.0" jargon?

Who is an influencer?

What does an influencer actually do?

[Glenn]

Thanks Pink One,

When I was Researching Simple Recipes to cook in my New Solar Oven.

INFLUENCER - (She has a cookbook too)
I stumbled across a very Religious Lady who grew up dirt poor. And she has
Created DIRT CHEAP But Tasty Recipes.

With only 4 or 5 Ingredients.

Thousands of Followers.

INFLUENCER -
Looking for a Gift for a Friend who likes Camping.

Found a guy who lives in the woods. Shack he Built himself.
Who has a Gizmo on his key ring.
You Scratch it with a Key. You Get SPARKS.

Wet or Dry. It always Starts a Fire.

I have one on my own KeyRing now.

INFLUENCER - Selina Gomez.

Stumbled across her as an INFLUENCER - while trying to figure out The
Psychology Taylor Swift is using that makes Thousands FORGET her "Era Tour" Show. Part or Total Amnesia.

Selina started her own Cosmetics line.

I Saw an Episode where She Started a FIRE in the Kitchen.
Her Guests were Some of Her LOYAL FANS.

WHY is She An INFLUENCER?

Star power.

PLUS SHE HAS SELF TAUGHT SKILLS -

And HUTZPAH -
During The Pandemic - Selina stuck a video Camera and mirror to her
Computer. And Did Make Up Tips. By Herself.

SELF TAUGHT.

Her mom was in Cosmetics Sales. Brought 100's of Left Over Cosmetics Items Home. And Selina Played with The MakeUp.

***Another INFLUENCER in a Huge Niche - Kids toys.

His SCHTICK - 3 Daughters do All Of The REVIEWS. No adults appear at all.
The kids are in charge.

Millions of Viewers.

SHORT and SWEET.

An Influencer is a Virtual someone in a Popular Niche.
But Who has put a TWIST on
things. Knows something that nobody else can Duplicate. Lives it.

CRAZY.

But I am Hearing about people who have Created Female Avatars - Especially
in Japan - with Millions of Followers. An Ai Fake Avatar.

And then , of course.

There are the INVISIBLE Influencers.

An Example I read about in "The New Yorker Magazine."

Woody Allen used to sneak into the Hallway - Jack Pair Had to Walk thru to get
to the Tonight Show Set. Woody would Pitch Him Jokes.

IF Paar used a joke - Woody got paid.

Eventually Woody worked himself into a StandUp Career.

Here's a WILD EXAMPLE.

When I signed up for Amazon PRIME. I got access to thousands of movies.
None of Which I Watch. Unless they make over 100 million. I Hop and Jump thru Those.

But some lady did a Movie That is Free on Amazon-Prime
Called - (maybe something like)

"The Hacker Who Killed ****"

Turns out XXX stuff is a Gray Area.

No Law Enforcement at all.

So when this Hacker BOZO started Stealing all of the Expensive Videos from
XXX Studios. Posting stuff OTHERS Charged moolah for For FREE - on his Own Website.

Nobody could Stop him.

All The Major X Studios Went BANKRUPT.

YOU
WON'T
SEE
THIS
On The Evening News or Any Major News Feed Either.

Only the Little Operations can afford to Exist. Sell Directly to Mr Hacker
for a small Percentage.

There is a Hidden INFLUENCER!

Thanks,
Glenn

[Dien Rice]

Hi Unpink,

An influencer to my understanding is...

...someone with a big following on social media (e.g. YouTube, Instagram, TikTok, Twitter / X, etc.)

When they post something, a lot of people tend to watch or read it!

I don't think you have to make money from it to be an "influencer" - but they often can and do make money...

Some platforms (like YouTube) can pay you for views of your videos, if you are popular enough.

Others can do deals with various businesses to promote their products as part of the video.

Another way is some "influencers" can create their own products, and promote the sales of their products through their channels...

That's how I understand it, anyway!

Best wishes,

Dien

Originally Posted by unpinkpanther

I mean, can someone explain what it means without having to resort to "web 2.0" jargon?

Who is an influencer?

What does an influencer actually do?