The world's most expensive ebook....

This must be a candidate for the world's most expensive ebook! When I saw the price, my eyes nearly popped out of my head....

This ebook sells seriously for $10,000....

It's targeted, though, at companies, who can probably afford such a price quite easily....

- Dien Rice


Candidate for the world's most expensive e-book....

I guess the two professors (McMaster University in Hamilton Ontario) who own the partnership have no desire to live the life of poor professors. Not only do they charge their fees in US dollars instead of Canadian but they also charge $995 per person for a one day seminar. (I charged that much for one of my seminars 10 years ago.)

$10,000 isn't that high when you consider that their per diem rate is likely to be at least $1000 a day -- which the book replaces -- and at least 10 people in a company will be accessing their e-book. The book price appears to be a licensing fee. Incidentally, it may be a coincidence but they appear to be using some of the audacious consulting methods and pricing I taught in my Toronto seminars when I had my practice there. I should check to see if they were students of mine. (wink)

Andrea Reynolds


Building advice empires for consultants

....absolutely scared to death of selling "High-priced" products...products selling for $500, $800, $1500 and more. They've been brainwashed into believing it's a lot easier to make money selling $20-$30 items.

Here's the FACTS: It's EASIER to make money by getting a few hundred people to send you BIG checks....than it is to get thousands to send you $20 or $30!

This goes for "INFO" products and other items as well. Why poop around with small ticket when, for about the same effort and promotion dollars, you can make MORE money and make it EASIER...by selling "high-ticket" items.

When my wife had her Antique Shop she would go to estate sales and auctions and buy the "big-ticket" items...while all the other Antique Dealers would buy all the low-end stuff...with the result being my wife's shop was known for having AUTHENTIC Antiques...and all the other shops became known as "junque" shops.

The affluent customers would not even enter the other shops in the area because of their "image" as having "low-end" stuff. And the owners of these shops did not want to "take a chance" on high-ticket stuff in fear that they'd get stuck with it.

The final result was my wife made more money and had more fun than the other 10 shops combined.

So...a "word or wisdom"; If you can, sell HIGH-TICKET stuff...it's easier and you can reach your monetary goals faster.

Don Alm

> This must be a candidate for the world's
> most expensive ebook! When I saw the price,
> my eyes nearly popped out of my head....

> This ebook sells seriously for $10,000....

> It's targeted, though, at companies, who can
> probably afford such a price quite
> easily....

> - Dien Rice




Some of my Home-Based programs

> So...a "word or wisdom"; If you
> can, sell HIGH-TICKET stuff...it's easier
> and you can reach your monetary goals faster.

Thanks, Don. Your post should be printed out by anyone reading this board and taped over their computers. I spent yesterday re-thinking my pricing... now I just have to convert that to my web pages.

Andrea


My clients don't just sell books, they build advice empires

Hi Don,

Thanks, great post!

So far, I've bought and sold items of various prices (trading on ebay).... And there's really little difference to selling expensive items or cheap items. The only difference is psychological, since there may be more fear associated with how much you could lose with more expensive items if you make a mistake. But the flip side of that is that with expensive items, you also make more for your efforts!

Thanks for the reminder.... It's great advice. :)

- Dien Rice

Hi Don,

I spoke with a person once who sold high-end information products. He told me that he wound up doing the reverse. He went from selling $900 products to selling $100 products. When I asked why, his initial one-word answer was:

RETURNS.

This individual, unfortunately, spent money as quickly as he made it. As a result, when a return was requested (up to 90 days later), the profits were long since spent. On short notice, he figured it would be much easier to come up with $100 than it would $900. I guess he had more than just a few returns.

In a few cases, he told me the customer requested a refund from Visa or Mastercard and was given it without too many questions being asked. And so, after taking a few too many hits, he revised his pricing schedule.

It could be that his products weren't too good to begin with. I don't know because I've never purchased anything from him.

Last week, I spoke with a well-known Internet Marketer who sells digital products exclusively (out of respect for privacy, I'm omitting names). His products begin at $97 and go up from there.

He told me that his digital products have a much higher return rate than his older paper products did. However, when he considered the fulfillment costs of the paper products, he said the convenience of have a totally automated business outweighed the negatives of the higher return rate.

With physical products, most would-be business people probably don't have the cash reserves or possibly the credit necessary to inventory high-priced products. The costs of getting into business to begin with can be prohibitive.

That's just a few thoughts on the subject. Of course, you're still right - it still easier (over the long-haul) to sell 10 $1,000 products than it is to sell 1,000 $10 products. There are reason's, however, (legitimate or not) that keep people from doing so.

Jim G.




Jimmy Krug's - Simple Publications Forum