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  #1  
Old December 21, 2001, 01:24 PM
Don Alm
 
Posts: n/a
Default Re: We were sitting in the cave, looking at thousands of dollars of marketing material...and I asked

Whenever I need rejuvenating....I pick up "Scientific Advertising"...or anything put out by Joe Cossman or Joe Sugarman.

When I need "inspiration" or to "digest" and get into deep areas of my subconscious...I read about these guys and read their copy and ideas and try to get onto THEIR mindset.

Don Alm

> this question:

> "If a fire broke out right now, which
> ones would you grab and take with you?"

> The answer surprised me.

> See, everyday I see on marketing forums the
> question about "Which should I
> buy...this guys or this guys?"

> I've longed advocated spending money on
> education, that everyone should have a
> monthly budget that allows them to buy
> KNOWLEDGE...EVEN if it is only 10 bucks a
> month, that buys a book or an ebook, or a
> trip to the library or ebay.

> And if you stay in the game long enough, you
> should accumulate a library. Like the one in
> the "cave".

> The cave is where Rick Smith, the Net
> Guerrilla, calls home, it is his basement
> office.

> And in that office there are THOUSANDS of
> dollars of programs, audio tapes, videos,
> and 3 ring binder manuals...you name em,
> Rick's got em.

> So as we were talking about our 10 DAYS
> PROJECTS, I asked him that question about
> which ones he'd grab in an emergency, and
> quite frankly, his answer surprised me.

> Then it struck me that I've NEVER seen a
> review of the MASTERS. After all, I'm the
> so-called "STUDENT OF THE
> MASTERS".

> From John Kennedy to Caples to Suarez, I've
> studied and learned from MASTERS for the
> last 40 years.

> I told Rick, "Hey, we need to do a
> video on all of these MASTERS."

> So we brainstormed some ideas.

> NOW, here is where you can help us. What
> would you like to know about the MASTERS?
> What kind of material on video would hold
> your interest? Would you want a summary of
> their opinions?

> Would you want to ask them questions?

> What would you ask? And WHOM would you ask?

> WE may go back into that cave next week and
> create another 10 DAYS program...about the
> MASTERS OF MARKETING

> is there ANYTHING you'd like to ask them?

> Gordon (Student of the Masters) Alexander




22 Ways To Make $50,000 Starting with $50
  #2  
Old December 21, 2001, 04:10 PM
Dien Rice
 
Posts: n/a
Default Strangely hypnotic writing....

Hi Don,

> Whenever I need rejuvenating....I pick up
> "Scientific Advertising"...or
> anything put out by Joe Cossman or Joe
> Sugarman.

I agree with you here.... In addition to these guys, I seem to find anything written by Gary Halbert to be strangely hypnotic.... I think if we were living a few centuries ago, that guy would be in danger of being accused of witchcraft, his writing is so compelling....

By the way, your writings are great to read too, and Gordon's as well (I'm a big fan of both of your writings)....

Cheers :)

- Dien
  #3  
Old December 22, 2001, 01:09 AM
Don Alm
 
Posts: n/a
Default Yes...back in 1985...

....or was it 1986?....when Gary Halbert started his NL?

For Gary's first 3 years he was remarkable. I anxiously awaited every issue. I learned MUCH from Gary...about Copywriting (writing Sales letters...how to find the right Appeal) ...Marketing methods which I still use (send postcards to your niche market offering a "Free Report Reveals....call our Free Recorded Message")

It as a joy to behold. If anyone gets a chance you should go to Gary's site and download at least the first 3 yrs. They are gems.

Don Alm

> Hi Don,

> I agree with you here.... In addition to
> these guys, I seem to find anything written
> by Gary Halbert to be strangely hypnotic....
> I think if we were living a few centuries
> ago, that guy would be in danger of being
> accused of witchcraft, his writing is so
> compelling....

> By the way, your writings are great to read
> too, and Gordon's as well (I'm a big fan of
> both of your writings)....

> Cheers :)

> - Dien
  #4  
Old December 22, 2001, 05:19 PM
Dien Rice
 
Posts: n/a
Default The Gary Halbert Letter

Hi Don,

Yes, those Gary Halbert Letters are great reads. Because I was still quite a nerdy high school student in the 1980s, I only got a lot of issues of The Gary Halbert Letter this year. I have a whole stack of them (I haven't read them all yet). I just had a look at my collection, and the first issue was September 1, 1986.

I bought these before I knew about Gary Halbert's web site, for those who want to read them, check out a whole bunch of issues for free at www.thegaryhalbertletter.com . Gary sometimes uses strong language, but you'll learn a whole heap of amazing stuff.... :)

- Dien Rice
 


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