Rich Jerk gone Crazy???

I got this email from the guy who calls himself the Rich Jerk...I am REALLY wondering about what is going on w/this guy. Anyone know? Here is the email below: (Oh, btw, this follows lots of emails that were so filthy that you could hardly read them for the cuss words. I finally used my option to unsubscribe. I signed up in the beginning b/c everyone is going ga ga over his ebook - saying it's so great. Now I don't think I'll even be buying that!)

Anyway, here is the email:

Email was Titled:

"ANDY JENKINS DEAD..."

I know its hard to believe, but its true.
Andy Jenkins is no longer with us.

And you won't believe how I found out.

Brad Fallon announced today that he's
offering a new bonus to everyone who
buys Stompernet. He will personally coach
anyone who can't make AT LEAST $1,000
per month.

And with that, he has included a "special"
DVD to everyone who buys. He sent me a
copy of the DVD and it arrived today.

He specifically told me to watch it alone,
late at night. He kept emphasizing that.
I thought maybe he had sent me a ****
and was just hitting on me. But he promised
me that wasn't the case.

So I had one of my babes pop it in the
DVD player and I told her to get lost.

First some weird imagery comes on the screen
with odd noises. Next thing I know, I'm
seeing images of Frank Kern making out
with his dog....Yanik Silver stealing
coins from the guitar case of a street
beggar, and Mike Filsaime re-enacting
the "I'm the King of the World" scene
from Titanic.

It gets weirder.

The movie flashes forward to a scene of
what looks like an old lady dressed in
clothes from the 1800's. She's sitting
and combing her hair in the mirror when
suddenly she looks directly into the
camera and I see it's the face of Andy
Jenkins. His eyes are completely black
and he lets out a piercing scream.

Then boom. It's over. The screen is black.
The DVD ejects.

I think "What the Hell did I just watch?"

Then the phone rings....I pick it up and hear
a whisper....it sounds a little like the
voice of Brad Fallon. He whispers,
"Seven Figures"...and hangs up.

Suddenly my plasma TV starts leaking
what seems to be urine. The stench is
overwhelming.

And I kid you not, a HAND comes out of
the TV screen. Then a WHOLE BODY.

It's Andy Jenkins dressed as an old
lady and he's drenched in urine.
He looks like one of the living dead.
He approaches me and reaches out.

Just when I think I'm about to break
out a can of whoop ass, he says "Hey RJ,
here ya go" and he hands me a HUGE
wad of cash.

He tells me that this is the bonus
they are now giving away to the last
few people who purchase Stmpernet tonight.
Then he asks if he can use the shower.

And that was it. I think its one hell
of a bonus. And if you want to get it for
yourself you need to get Stompernet
today by going to the link:

http://www.RichJerkPlayboyParty.com/Get-*****

You only have 2 hours left before the
site is shut down FOREVER.

See ya.

RJ


This message was sent by: Rich Jerk, 5205 Avenida Encinas, Ste I,
Carlsbad, CA 92008

Alive and Kicking.

http://www.convertlinks.com/

Believe it or Not... it's called Marketing.

And with this particular product being very High End...

Who knows Except for the Rich Jerk Himself...

Phil

[Dien Rice]

Hi Bea,

Here's what the "Rich Jerk" is trying to do...

Remember the popular advertising formula - AIDA

Attention
Interest
Desire
Action

I think that the "Rich Jerk" is trying to use "controversy" to get the "Attention" part of the formula. Eg. all the foul suggestions, suggestions a prominent figure is dead, etc. etc. - it's all to get your attention so you keep reading.

The actual sales message is at the very end - where there's a promise of a lot of cash, coupled with a strong use of "scarcity" - get it now, or it's gone forever...

Whether it's effective or not, I don't know. Such a message would turn me off (the manipulation is so obvious, in my opinion)... On the other hand, Dan Kennedy thinks if you haven't offended somebody by noon, then your marketing is not "ballsy" enough!

Dan Kennedy is a smart guy - but sometimes he's full of crapola. Joe Sugarman is certainly there among the "top league" of marketers - yet I don't think any of his marketing campaigns or ads are offensive at all, that I can remember. He uses curiosity to get your attention, with some humor thrown in - rather than offensiveness.

My take. The "offensive" approach probably works (with the right audience) - because it gets attention - but I don't think you need to do it to succeed...

- Dien

P.S. Dan Kennedy has a point - I'm just pointing out it's not "gospel"...

[Ankesh]

Rich Jerk isn't using the AIDA formula. He doesn't even talk about the product he is promoting. No building of Interest or Desire. He even derides the product.

All he is doing is going for the shock value. And its working for him too - after every email he sends, loads of people start discussing it on other forums - and drive traffic to his website!

Not many people would be comfortable doing what he is doing. Not many people think its the best way of marketing (I think its very inefficient).

But his technique works with speed. It gets more people inside his "funnel" than anyone else can. I don't think he gets the best conversion rates, but I haven't seen his numbers.

Ok, thanks, guys. But I will confess I AM curious what IS Stompernet??
I'm beginning to hear a lot about it, but still don't really KNOW what it is!
One guy was giving away a free car if you sign up under him (how much does this cost anyway!?) Another one was a four wheeler...Hmmm...what is it & what does it do?

Following some of the links... and watching some of the stuff will give you a good general overview.

Actually some Great FREE info.

http://www.convertlinks.com/
http://www.stomperblog.com/

A previous thread and comments...
http://www.sowpub.com/forum/showthread.php?p=5812

Phil

Thanks, Phil!