NEW Idea Any Thoughts?

I have this idea of doing a local coupon book, but putting the coupons on a cd or a floppy disk. I was thinking of charging the advertisers a small fee and then just giving the cds or floppy disks away to the public. This would save on printing and it would be a new twist to a coupon book. Any thoughts, ideas on this would be helpful.

Thank You!
Martin Buckley
Rochester, NY

If the coupons are on a cd or floppy does that mean I then have to print them myself in order to use them? If that's the case it seems like too much of a bother. I'd rather be able to rip or clip something out of a book. Not insert a cd into my computer, browse through the coupons there, then send it to my printer....and so on.

I do know I once got a cd that listed local businesses (no coupons with it thought). It was weeks before I got around to looking at it. There were many times I almost threw it away before looking at it. When I finally did look at it I decided it had been a waste of my time.

I personally would rather have the good old-fashioned way at this point.

Also, at a store I worked at we had a software program we sold that included coupons on the cd for other products in the store. The customer could print the coupons and then bring them in. But we saw very few of the coupons.

Just my thoughts.

Sharon Crosby




Mind Over Clutter

I agree with Sharon -that this sounds like
more trouble than benefit. However, an
approach that would include additional
benefit is to somehow group and target
specific offers at customers who want them.

Right now I get a massive bunch of coupons
(either in traditional coupon book or
ValPak -etc...) and 99% of them are totally
uninteresting to me. If there was a web site
I could go to and search for coupons that
are of interest to me in my local area -
even a weekly update service by email where
I could choose the category (ex. restaraunt,
DVDs, etc...) then I see additional value in
that over the "load me up with useless coupons"
approach.

I would think it would be better for the
advertisers as well - given that there
coupons will get into the hands of those
who really will use them.

Cheers...

Jeff

> I have this idea of doing a local coupon
> book, but putting the coupons on a cd or a
> floppy disk. I was thinking of charging the
> advertisers a small fee and then just giving
> the cds or floppy disks away to the public.
> This would save on printing and it would be
> a new twist to a coupon book. Any thoughts,
> ideas on this would be helpful.

> Thank You!
> Martin Buckley
> Rochester, NY




How To Create Infoproducts that will Supercharge your business

Jeff:

Actually, I disagree with both posts. If you target your audience right, you could probably do pretty good marketing this. Look at all the online coupon sites. I hate all the valu-coupons that I go through each time and end up throwing away. Throwing one cd away, not as much garbage.

If you target computer using, stay-at-home moms/dads and/or home-based businesses...the novelty of it could work. Compare your cd-burning costs to print costs for marketing to the businesses as an angle to possibly be cheaper.

I'd say give it a run through the figures, create your marketing plan, and work it.

Best of luck!
Elizabeth


1-2-3's of Internet Marketing - Get the Attention You Deserve

Hmmm Elizabeth, think we are saying the same thing, a targeted coupon campaign is bound to
be better than an untargeted one - regardless of
how you choose to distribute them.

You are 100% correct - testing of each method
would be required, there are those that would
rather get a periodic upate email announcing
new coupon additions that may be relevant to my
interests vs getting a CD in the mail which 99%
of cases it would get flipped into the garbage
before it ever meets the inside of a CD-ROM drive.

Suppose there are others who would see it the other way around as well.

Cheers...

Jeff

> Jeff:

> Actually, I disagree with both posts. If you
> target your audience right, you could
> probably do pretty good marketing this. Look
> at all the online coupon sites. I hate all
> the valu-coupons that I go through each time
> and end up throwing away. Throwing one cd
> away, not as much garbage.

> If you target computer using, stay-at-home
> moms/dads and/or home-based businesses...the
> novelty of it could work. Compare your
> cd-burning costs to print costs for
> marketing to the businesses as an angle to
> possibly be cheaper.

> I'd say give it a run through the figures,
> create your marketing plan, and work it.

> Best of luck!
> Elizabeth




Information Product Ideas To SuperCharge Your Business

Jeff:

I am a forever optimist. :) Any product has possibilities with a great marketing plan... Who would have ever thunk a pet rock would sell? ;)

Thanks for the reply.
Elizabeth




1-2-3's of Internet Marketing - Get the Attention You Deserve