How does it compare?

Hello good people,

When thinking about publishing information products (the digital kind) most of the time the people that have done this successfully will say something like make sure there is a market for your product before spending any time on it.

However, what if there are NO offline counterparts AND NO online counterparts to this info product to compare it to but other research seems to show that there is a demand for this type of information?

An example may be this: there are real books you can buy at Amazon on How to write information products in general but just about all the resources about writing an *ebook* are available exclusively online.

How would you try and decide if people would pay for it if there's nothing to compare it to?

Hope this makes sense,

Mark

Mark,

I think you're missing the bigger concept:

FIND OUT WHAT THEY WANT.

The sub-issue that you should be very concerned about also is:

FIND OUT HOW TO REACH THEM... LOTS OF THEM... CHEAPLY.

Usually these two issues will be related.

For example, I like to go to places where people are asking questions... and see if I can find patterns. Like the same type of questions being asked. You can find these in Letters to the Editor, Discussion Forums, Chat rooms (or chat room transcripts), Columns, etc...

For your project, I would specifically look for many people asking the same question about, "How do I go about writing an e-book?"

Good luck,
Adam.


Some of the projects I've developed...